Chapter 260: Clash (1)
GH Group Headquarters
The newly established Overseas Cultural Projects Team, designed specifically for their OTT drama productions, was abuzz with activity. A heated meeting was underway.
"Did everyone see the Violl ad that went up today?"
"Of course."
"Was this deliberate? I doubt Violl could know this much about the Korean entertainment landscape."
For the team, the rising attention toward their lead actress was a good thing. Kang Taejin, the director present at the meeting, had a rare smile gracing his face.
The Violl ad had transcended being just an ad, turning into a viral meme in the best way possible. It was remarkable how Ju Seoyeon’s starkly contrasting images were fueling the public’s fascination. Most people associated her either with Cha Seoa’s cold-blooded villainy or with the lively, quirky persona she showcased on variety shows.
These images were a perfect fit for Mine, where the lead required an intense, commanding presence. However, the ad had brought back her image as Princess Yeonhwa—a serene, graceful royal.
"Truly a dual-faced actress."
"This new dimension is great. The buzz is undeniably positive."
"That said, New Like Group getting involved is concerning."
Kang Taejin sighed. He had known New Like was keeping a close eye on Ju Seoyeon, especially with Cho Sehee, the chairman’s daughter, constantly by her side.