That evening, in an online community known for discussing celebrity gossip, a post appeared:
"Has anyone been to New Like's Yeouido department store? Is that really Ju Seoyeon in the Violl ad?"
The comments poured in almost immediately.
"It’s definitely Ju Seoyeon. How many actresses have a face like that?""LOL, but seriously, I almost didn’t recognize her. She looks completely different.""For real, LOL." Ju Seoyeon’s typical image boiled down to two archetypes:
A lively, quirky, golden retriever-type girl.A strong and imposing high schooler, often jokingly referred to with gorilla memes. But the Ju Seoyeon in Violl’s pop-up ad bore no resemblance to either of these personas.
"Anyone remember when Ju Seoyeon first appeared on variety shows? That’s exactly how she looked.""Oh, you’re talking about Looking Back at Memories, right? Now that you mention it...""Yeah, and people were worried about whether she could pull off Cha Seoa’s villain role because of her Princess Yeonhwa image.""Well, she did show her chops in theater.""Theater and film are completely different, though." It had only been earlier this year, yet it felt like ages ago. That was how intense the public’s consumption of Ju Seoyeon’s various images had been throughout the year.
While some still associated her with Princess Yeonhwa, the majority now defined her by her chilling portrayal of Cha Seoa in The Chaser.
"Violl really pulled out all the stops for this pop-up. They’re even releasing a making-of video?""Looks like they’re aiming to make this a major promotional push.""Honestly, if I had both Park Jungwoo and Ju Seoyeon, I’d go all out too, LOL.""With this concept, it feels like Seoil and Princess Yeonhwa meeting in the modern day.""Wait, who’s Seoil?" └ "The male lead from The Moon That Hid the Sun."
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