Reborn: I'll Never Fail My Childhood Sweetheart Again

Young Master Zhang’s eyes sparkled; many ambitious young entrepreneurs believe they can defeat any opponent.

Zhang Baisheng shook his head, his son has some sense, otherwise, he wouldn’t have supported Zhang Yuanhang’s entrepreneurship, but he was too arrogant and didn’t realize his own limitations.

It’s not that he belittles his son, but compared to the founder of New Era, he simply couldn’t be the opponent!

He didn’t know how many times he had explained this to Zhang Yuanhang, but his son wouldn’t listen to advice, and there was nothing more he could do as a father.

"You can draw inspiration from others with no issue, but you must be careful with one thing: using those marketing phrases. You can mimic the name, layout, and decoration, but if you directly use those phrases, I think it’s inappropriate and could easily become a weakness if caught!"

Zhang Yuanhang furrowed his brow.

"Dad, you probably don’t know how effective New Era’s marketing strategy is. On the day the Zhejiang University branch opened, those college students formed long lines to receive the small fan giveaways printed with phrases. Later, it sparked a trend on BBS that lasted for days, making New Era’s branch instantly popular. How can I give up something so important! Besides, I’ve already customized the giveaways, a thousand mouse pads, and that money would just be wasted!"

If Su Zelin was present, he would definitely criticize Young Master Zhang’s blunder.

The weather turned colder, so he replaced the fan giveaway with mouse pads, thinking he was being clever and more generous, and practical, but in fact, it was foolish.

Firstly, the cost has increased, mouse pads definitely cost more than fans.

Secondly, when paired with a computer, a mouse pad would typically be included, making it redundant.

Thirdly, fans could be easily carried in a backpack by some people during hot weather, not limited to dorms, classrooms, and cafeterias, but also on buses or while shopping in town, so the promotional effect is naturally better than a mouse pad. College students aren’t going to carry a mouse pad everywhere!

New Era’s mouse pads were also customized, making the fan giveaway an additional promotional tool, which is much better than New World.

Actually, for his three branch openings, he still planned to give out fans. Just because it’s winter doesn’t mean college students won’t need them in the summer; they’d still come to collect and keep them, so there’s no need to change this strategy.

Wei Hongling came out holding the last dish, placed it on the table, and said while unwrapping her scarf, "It’s just a few words, isn’t it? If New Era can use them, why can’t we?"

Zhang Baisheng shook his head, "You can’t say that. I asked the clerks to help Xiaoli check, and these phrases are all original, originating from New Era’s Zhejiang University branch’s marketing, then widely circulated on the Zhejiang University BBS. There are not just a few phrases, but hundreds. The strategy can be borrowed, but if hundreds of phrases are used on a large scale, it would seem like plagiarism, and if word gets out, it would be bad for your store’s image!"

"Dad, you’re overthinking it!" Zhang Yuanhang said unconcernedly, "Consumers don’t care about that, only the people over at Zhejiang University know it’s original to New Era, but nobody over here at Tech knows!"

"Exactly, that digital store can’t sue us over this, Baisheng, with us watching over things, what can’t be smoothed out in Lin’an? Yuanhang worked hard to get this store going, and it’s about to open, can’t you be supportive?"

Wei Hongling glared at her husband confidently.

Her husband was at least the second in command at his work unit, with a broad network, and her family could always lend a helping hand.

"Son, don’t worry, just go for it, and mom will support you unconditionally!"

"Thanks, mom, you’re the best!"

Zhang Yuanhang finally showed a smile.

Zhang Baisheng fell silent.

He could only remind his son appropriately; it wasn’t good to undermine his enthusiasm too much.

Nonetheless, he disagreed with his wife’s words.

New Era had opened five branches, each of a considerable size, the smallest at the Finance Academy with over two hundred square meters of store space, which was no small business in Lin’an.

More importantly, its growth was exceptionally vigorous, with an ambitious behind-the-scenes boss, expanding rapidly, so much so that even the city’s top official might have to show some respect.

If it continued to grow at this pace, even the higher-ups in the provincial capital might take notice.

If they decided to exploit New World’s shortcomings, it would be very troublesome.

He could handle small store disputes without any problem.

But an enterprise that had already grown, was well-plumed, and had limitless potential, was beyond his capability, and even combined with his wife’s family influence, it wasn’t enough!

Moreover, New Era had aggressively opened up markets in various Lin’an colleges, with later branches not even renting old spaces but directly acquiring land for new store construction; who would believe they don’t have significant connections?

That’s why when Zhang Yuanhang first proposed to open a similar digital store, Zhang Baisheng was against it, but his son insisted, so later Zhang Baisheng checked the background through his connections and, confirming it wasn’t some more resourceful leader in Lin’an backing it, agreed to let his son open a similar store.

Speaking of which, the behind-the-scenes boss was quite mysterious.

The current legal representative is a young man named Yang Fen, who previously had a small store in the computer city, operating for many years, but he is not the founder of New Era; he joined midway, and he wasn’t even present when the Finance Academy branch opened.

In addition to that, there’s another important figure, but strangely enough, this person is only an eighteen-year-old university student from Finance Academy.

Generally speaking, even if the real boss finds it inconvenient to show up openly, they wouldn’t have a young kid at the forefront; it’s unreasonable.

Just like New World, it wouldn’t use his son Zhang Yuanhang’s name but would find a distant relative in their thirties with some social skills to be the apparent manager.

Besides, that student’s hometown is from Jianglan, a small city with not much influence even for a top official in Lin’an.

This issue was puzzling and something Zhang Baisheng couldn’t figure out.

As the family was about to eat, Zhang Yuanhang’s Samsung Anycall rang, and the call was from New World’s legal representative and general manager, their distant relative Zhou Rui.

If it weren’t something important, Zhou Rui wouldn’t call during dinner.

So, Zhang Yuanhang put down his chopsticks, walked to the side, pressed the call button, and after hearing a few things, his expression changed.

"Yeah, don’t panic. I’ll find a way to deal with it. Let’s leave it at that!"

After hanging up the phone and returning to the table, Zhang Yuanhang tried to maintain composure, but his expression still looked a bit off.

"Son, what’s wrong? Did anything happen with the digital store?"

Wei Hongling noticed something was amiss and quickly inquired.

"Someone posted a few posts related to those phrases on the Tech University’s BBS, and it quickly became a hot topic on the campus forum!"

Zhang Yuanhang’s voice carried a hint of anger.

"It must be someone from New Era doing it!"

Zhang Baisheng’s heart tensed.

New Era ultimately took the initiative.

The Tech University BBS, it’s a battlefield without gunpowder!

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