Reborn: I'll Never Fail My Childhood Sweetheart Again

Firstly, Wallace started early, and secondly, the store name wasn’t a blatant copy.

Although everyone sells fried chicken, fries, and burgers, many consumers perceive this chain as less low-end, giving it a distinct identity, and over time it stands out among thousands of similar stores nationwide.

Unfortunately, that competitor took the same old path as AFG and the like.

According to Brother Xiao Yang, its name was called New World Digital Flagship Experience Center, just one word difference.

In fact, there was no need to imitate "New Era" because it was meaningless. The essence of the store name lies in the word "experience," focusing on that is enough, while the prefix should avoid the original version to not always live in its shadow.

If Su Zelin were emulating others’ models, he might call it Era Digital Experience Plaza, which also sounds nice and classy. Overall, it needs to reduce the counterfeit feel and enhance distinctiveness, potentially even competing with the original.

But that competitor was too quick for instant success, with a mind full of copying blindly, never considering what should or shouldn’t be borrowed.

When choosing the store name, he had already lost.

Spotting the potential in New Era’s model shows some insight.

Yet, his subsequent actions demonstrated limited vision, just an opportunist at best.

Such a competitor can’t bring anything new to the table, let alone surpass the original.

Let’s just say, it encountered an opponent that wasn’t quite a rival.

...

7:30 PM.

Employee dormitory of a certain unit in Lin’an.

"Dad, Mom, I’m back!"

A tall, thin young man in his mid-twenties walked into the living room, looking a bit tired, but his excitement was unconcealed.

Zhang Yuanhang, the mastermind behind the New World Digital Flagship Experience Center.

With less than half a month to the opening of the store, any first-time entrepreneur would feel an inexplicable joy and sense of accomplishment. Recently, he had been in an extremely excited state, feeling endless energy.

A middle-aged woman wearing an apron brought the dishes out from the kitchen and placed them on the dining table: "Yuanhang, why are you back so late?"

"The digital store is about to open, there are lots of things to handle!" Zhang Yuanhang plopped onto the soft sofa, sprawling lazily, and crossed his legs: "Mom, didn’t I tell you and Dad not to wait for me?"

"It’s alright, your dad and I aren’t hungry, we just waited a bit longer. You’ve been busy all day at the store, you must be hungry, right?"

Wei Hongling looked at her son with some concern: "Yuanhang, look at you, you’ve lost weight recently. Business is important, but don’t wear your body out!"

"It’s fine, starting a business, what boss doesn’t need to push themselves a bit? I’m still young and fit. Right now, the store can’t afford to relax. Mom, just watch me, I’ll make a big splash, and be more successful than other kids here!"

Zhang Yuanhang clenched his fist, full of confidence.

Having graduated just two or three years ago and starting his own business, even though he relied on the family’s connections, he was daring enough to take the plunge.

"Alright, alright, we know our Yuanhang will make us proud!"

Wei Hongling chuckled happily.

Her son had high ambitions after graduation and refused to work at his father’s unit for a stable job, insisting on making his own way in the world. After several failed attempts to persuade him, the parents had no choice but to support him. Anyway, it was good for young people to take initiative.

"Yuanhang, the digital store is almost ready to open, how are the preparations going?"

A middle-aged man in a suit sitting on the living room sofa put down the Lin’an Daily in his hand, extinguished his cigarette butt, and dropped it into a quaint pure copper-plated ashtray.

Zhang Baisheng, an official at a unit in Lin’an City.

He wore his hair combed back, appeared dignified and stern, yet his eyes were sharp and commanding.

Zhang Yuanhang had a respectful fear of his father, and his ability to start this business was mainly thanks to the money and connections from his father. He quickly responded earnestly: "Dad, don’t worry, everything is ready, just waiting for the right moment! I’ve already thoroughly understood New Era’s approach. Our New World, whether in name, layout, decor, employees, uniforms, or marketing strategy, is identical. Since New Era succeeded, I can surely succeed too!"

Compared to Zhang Yuanhang’s blind optimism, Zhang Baisheng was more cautious and conservative. He took out another cigarette, lit it, and blew out a smoke ring: "Don’t underestimate this. This digital store broke the notion that computer stores on university campuses can’t make money, established its own brand, filled the gap in the college digital field, and opened five branches in just a year. The things it achieved are far more than you might imagine!"

Perhaps due to his smoking habit of two packs a day, Zhang Baisheng’s voice was slightly hoarse, but the unhurried, rhythmic tone was full of leadership style.

"Just having its form without its essence is not enough. Yuanhang, you need to learn from New Era not just its shell, but its services, its team, its style, and methods. That’s the essential core. Yuanhang, borrowing ideas from others at the startup stage isn’t shameful, but you can’t just follow others blindly; you need your own ideas, otherwise, you’ll be in a very passive situation, maybe even easily manipulated by others!"

Zhang Yuanhang, with his high ambitions, was immediately defiant upon hearing this.

"Dad, the services and after-sales provided by our New World are also very good, comparable to New Era. Our team undergoes strict training every day to ensure professionalism! Where are we inferior? And besides, I do have my ideas, alright? At the beginning, I borrow more, mainly because we’re just starting. Gradually, I’ll catch up, maybe even surpass it!"