Chapter 509 162: The Best Marketing Strategy is Not to Promote Yourself, But to Discredit Your Competitors
"Fuck! How can you push me out there!"
The PR Department looked at the new task Gloria sent him, and he felt overwhelmed.
"I'm just a photographer, not an ad planner. How could I shoot an ad?"
He thought he would just participate in the assignment, never expecting to be the one leading it.
But the Truth Department was still the type to stir things up and wrapped an arm around his neck saying,
"Come on, you've already accepted the task, what can you do, right? We're good brothers, brainstorming will always find a way."
Brothers are meant to be sold out.
"And we have so many predecessors we can learn from. Why fear? They're just NPCs, can they really surpass real-world corporate hype techniques? At worst, we'll just fight. Our super balloon fears no one."
Looking at the confident expression of the leader, the PR Department just wanted to kick this guy down the mountain. Usually, the good brothers are the ones being sold out, today it's his turn, so it's fair play.
However, what the Truth Department said did make some sense.
"You're right, they can't sue us for infringement anyway." The PR Department nodded to himself, "We'll just take their marketing tactics and apply them."
He stroked his chin, starting to recall the schemes usually discussed in the company's advertising department, wondering if there's anything he could use.
Like...
"Aha! Got it."
"Instead of enhancing ourselves, why not disparage others."
The PR Department had a sudden flash of insight.
"I remember Brother Dao once said that Night City drinking water is ridiculously dirty? Something about excessive mercury and lead levels, that drinking too much affects the brain, reduces intelligence, maybe even causes mental retardation, right?"
"Uh..."
The Truth Department recalled.
"Seems like there was something like that, so what? The real water they use isn't Night City's water."
People in Night City are quite familiar with this, considering the southern towns were inundated with lake water containing neurotoxins over a decade ago, and Santo Domingo is even worse with its heavy metal poisoning.
"Who cares? I didn't say they use contaminated water." The PR Department shrugged, "We just need to erase their trademark, find a bottled water with similar specs and casing, then let someone who looks mentally impaired due to water pollution walk with this bottle, everything left unsaid."
The Truth Department felt this idea from the PR Department wasn't reliable at all.
"Where in the world do you find such a person? Night City's prosthetic clinics are so advanced, any cybernetic doctor shop can do microplastic surgery, how could there be someone who looks mentally impaired?"
At that moment, someone happened to pass in front of them.
The giant looked at the sewage treatment plant below, which was still in the measuring stage, without construction starting.
"Eh...wondering if this thing can support fish farming after it's built? If my old profession could thrive here, maybe I'd make a fortune..."
His eyes were so small they were almost unnoticeable if you didn't look carefully, his mouth slightly open, with a smile that was hard to decipher, his every movement exuding confusion.
If you were to find a phrase to describe his current expression...
[I can't find my mom]
Though Potato mocked the giant, calling him dim-witted all the time, nobody really took it to heart, they just saw it as friendly banter. But now, looking closely...
Holy crap...
The two realized the giant actually seemed more and more like someone genuinely impaired. Didn't they say looks are randomly generated upon revival?
They even thought if they casually snapped a photo of him, it wouldn't need any editing to win competitions.
"Hold on!"
The PR Department stopped the giant from walking further away, his tone sincere and earnest.
"Brother Xun, I need your help, only you can do this."
"Uh?"
The giant again showed that divine bewilderment.
"You need my help? What for?"
The PR Department quickly spoke: "No other reason, I'm really admiring you, I want to take a photo."
The sincerity made the giant a bit embarrassed.
"Admire me? Oh, how kind."
The giant didn't even suspect the other's motive, after all, what could a photo do? He was even a bit smug.
As one of the first veteran players, being admired wasn't unusual.
"Hurry, hurry!"
The PR Department pulled the giant up the slope while gesturing for his good brother to take the bottled water out of his backpack.
Even though it was just a roadside drink, the intention was there.
"Come on, Brother Xun, hold this and stand here."
The PR Department casually found a sunny spot, pulling the giant onto it, making the giant feel a bit shy.
"Should I strike a pose or something?"
The PR Department waved repeatedly, "No need, nothing at all, just stand there holding that bottle."
"Oh."
The giant, in a haze, watched the PR Department take out the bumblebee drone they used for photo keepsakes, taking a picture from a low angle.
To prevent fans from saying he's not down to earth, the giant kindly smiled, showing an even more impaired appearance.
"Is it done?"
"Done, done, done!"
"Oh man, you guys have taste, back when I was young I was quite the looker, wasn't sure how many girls wrote me love letters, but alas, time is a butcher's knife, got spots on my face now."
What spots?
The PR Department almost dropped the drone.
What the hell is this ancient zombie?
But fortunately, after some explanation, the three understood that the spots he mentioned were just small black dots.
