I Became a Food Developer in Another World

[Ha-ha, Happy Holidays!]

[Happy Holidays!]

Inside the crystal orb, Santa raised his cola high, and tens of thousands of citizens followed suit, lifting their own cans.

The enthusiasm burned so intensely that even the winter chill seemed to melt away.

"Rather than Happy Holidays, it feels more like Happy Cola Day."

"The key is to make sure it doesn’t feel that way."

Overt messaging can create resistance.

The ultimate goal of marketing is to approach indirectly and naturally.

’Drink cola in winter!’ and ’Santa Claus drinks cola!’ may share the same intent, but they convey very different feelings.

When someone we admire drinks cola, it makes us want to drink it too.

And all we did was add a special holiday—Happy Holidays (or rather, Happy Cola Day).