Chapter 45 - 45: Cola Ads (1)
Early cola was a "summer" drink.
It was the drink of choice to cool off in the sweltering heat of summer.
Cola was a beverage designed to cool off the sweltering summer heat.
A young fan handed a Coke to a runner who finished a marathon in style....
Various advertisements aimed at summer have been popping up.
However, this image of Coke as a summer beverage had the side effect of making Coke only sell in hot weather.
Why drink soda in the winter?
This was the perception people had of Coke.
Coca-Cola couldn't escape this image.
Coca-Cola was faced with a problem: sales were going through the roof in the summer and then dropping off in the winter.
One of the solutions they came up with was the Polar Bear.