Chapter 1092 - Chapter 1092 Chapter 1048 Reform of Broadcasting and TV
Chapter 1092: Chapter 1048: Reform of Broadcasting and TV Industry Chapter 1092: Chapter 1048: Reform of Broadcasting and TV Industry Lu Xuefei’s figure and appearance were still quite admirable. Standing at slightly over 1.6 meters, she had a slim figure and pretty features. At this moment, she was dressed in a fitting white ladies’ suit, which further accentuated her professional charm. She was like a ripe peach, matured and enticing.
But for Nie Zhenbang, it was just so-so. Wealth and beauty were things that the current Nie Zhenbang could take or leave. Once a person reached a certain level, what they pursued naturally changed.
Nightlife and frivolous pleasures, perhaps some people cherished these, putting all their heart and efforts into it. However, for Nie Zhenbang, who had a lovely wife at home, these temptations were mere skeletons in rouge, unable to arouse the slightest interest in him.
Lu Xuefei, on the other hand, appeared quite natural and gracious, extending her hand with a sweet smile and saying, “Secretary Nie, welcome to Red River TV Station for your guidance.”
After shaking hands with Lu Xuefei, which was a brief touch-and-go gesture, Nie Zhenbang also smiled and said, “Miss Lu, I know you, the pillar of Hongjiang Province Station. I watch the news every day and always see you. You have an excellent presentation style.”
Nie Zhenbang’s words made the leaders of the station next to him, including the Minister of Publicity Wei Lin, all smile, creating a very harmonious atmosphere in the room.
This time, inspecting the broadcasting and media system of Hongjiang Province, Nie Zhenbang’s intention was straightforward–it was targeted at the rumors that had been swirling around previously. It seemed as though unrelated, one being traditional media and the other new media. But the underlying message was crystal clear to everyone.
What nobody expected was Lu Xuefei to suddenly speak up at that moment, “Secretary Nie, actually, I have a suggestion that I’ve been wanting to share with you for a while.”
As soon as these words left Lu Xuefei’s mouth, the expressions of those around her, including the station manager of the provincial station, the head of the broadcasting bureau, and even Minister of Publicity Wei Lin all changed dramatically.
What was Lu Xuefei trying to do? So bold–was Secretary Nie going to tolerate such insolence from her?
The manager of Red River Province Station, Wang Musheng, looked especially displeased, fixing his gaze on Lu Xuefei. With this move by Lu Xuefei, it was likely that he would have to bear no small responsibility. At the very least, it was acting without permission; at worst, it disregarded organizational discipline and skipped hierarchical reporting, which had always been taboo.
The serious expressions of the crowd made Nie Zhenbang shake his head internally. This was how things were within the system: during inspections by higher-ups, what everyone below was most worried about and feared the most was direct dialogue between the leader and front-line staff. Could it really be that terrifying?
Soon after, Nie Zhenbang smiled and said, “Everyone, don’t make such faces. I believe Miss Lu Xuefei follows organizational principles. Miss Lu, today, here, I will grant you a privilege–if there’s anything you want to say or propose, feel free to speak your mind. Any comments or suggestions are welcome. As long as they are beneficial for the development of Red River and for the people of Red River, I will listen with an open heart and earnestly seek advice.”
Nie Zhenbang’s earnest, approachable attitude immediately calmed the somewhat nervous Lu Xuefei.
After nodding her head, Lu Xuefei began organizing her thoughts, then said, “Secretary Nie, the suggestion I want to make concerns our station. As you know, television media across the country are seeking to grow stronger, restructuring and deepening organizational reforms. Among those who performed well, such as Jiangnan Province and Jiangbei Province, the most notable example is our neighboring Chunan Province. Chunan Province TV Station underwent deep organizational reforms, removed the title of provincial TV station, restructured as a stock-based company, and after the establishment of the new Chunan Broadcasting Group, rejuvenating itself and participating in market competition. Chunan Satellite TV has quickly become a mainstream media that can rival national television–a successful case. I suggest that our Red River Provincial TV Station picks up the pace in restructuring. That way, we’ll be able to retain talent and maintain strong competitiveness.”
Lu Xuefei’s speech took Wang Musheng by surprise; he hadn’t expected that Lu Xuefei would bring up this matter in front of Secretary Nie.
Indeed, what Lu Xuefei spoke of were facts. The Red River TV Station was suffering from rigid thinking and personnel management, still operating according to old practices. Although advertisement revenue was not small, the real investment was limited. Without adequate funding, it was impossible to retain talent, and the loss of outstanding presenters, journalists, and behind-the-scenes workers like editors and directors would create a vicious cycle in the long run.
At this, Nie Zhenbang turned and said, “Comrade Musheng, what’s your leadership’s view on this? Your station’s pillar has really put you on the spot.”
Nie Zhenbang’s somewhat playful words eased the awkwardness considerably without compromising dignity. Such is the control over the situation that a provincial and ministerial-level official possesses. Measured and appropriate.
Following Nie Zhenbang’s words, Wang Musheng too was in deep thought. The deadlock had been broken by Lu Xuefei, and now, Wang Musheng also knew what to say.
Giving Lu Xuefei a covert look of praise, Wang Musheng collected his thoughts and then said, “Secretary Nie, what Comrade Lu Xuefei said is indeed a major problem within our station. The current model is too rigid, excessively bureaucratic, and can’t quickly adapt to market demands. Among our peers in other provinces, Hongjiang Province Station has already lost its advantage. Our market share has shrunk considerably, and everyone in the station, from top to bottom, is eager to undergo shareholding reform.”
Wang Musheng’s words essentially represented the stance of Red River TV Station. As he was also the deputy director of the Red River Broadcasting Bureau, he was one of the leaders. This indicated that within the Red River broadcasting system, a consensus had formed.
Change was definitely needed.
On this issue, there was no room for negotiation. State-owned enterprises needed to reform, and there was no reason for Red River Province Station not to change. After pondering for a while, Nie Zhenbang looked up at Wei Lin next to him and said, “Minister Wei, the voice of the people is very important. Regarding the issues with Red River Provincial TV Station, I think the Propaganda Department should take this seriously and get in touch with the State-owned Assets Supervision and Administration Commission to learn from the advanced experiences of other provinces and come up with a practical plan. Reform is imperative.”
Nie Zhenbang’s words were decisive and straightforward, expressing his opinion quite explicitly, a rather uncommon occurrence.
Invisibly, this put considerable pressure on Wei Lin, who after a moment of contemplation, said, “Secretary Nie, the Propaganda Department will certainly take this matter very seriously. In fact, regarding the reform of Red River Provincial TV Station, the provincial government has also put forth some plans: one is the sole restructuring of Red River TV Station into the Red River Broadcasting Company, and another is to merge with several other provincial radio stations to establish a new Red River Broadcasting Group.”
Nie Zhenbang listened very attentively to these detailed reports. Afterward, in the meeting room of Red River TV Station, he carefully heard the presentations from Wang Musheng and others and summarized, “As a major platform in our province’s propaganda efforts, Red River Province Station must fully demonstrate its significance. We must establish the strategic foundation of building and developing through talent, be pragmatic and progressive, and do our jobs well to serve the economic development of Hongjiang Province.”
After a very simple working meal at Red River TV Station at noon, Nie Zhenbang and his entourage then left Red River Provincial TV Station by car.
As soon as he returned to his office, Nie Zhenbang immediately picked up the phone and dialed a number.
In the office of Gong Zheng at the Provincial Party Committee building, Gong Zheng looked at the red telephone on the desk. The caller ID showed the short code for Nie Zhenbang’s side. This tightened Gong Zheng’s heart–it seemed that Secretary Nie was about to launch a vigorous counterattack.
After musing for a while, with a full draft of thoughts in mind, Gong Zheng picked up the phone and said, “Hello, Secretary Nie. This is Gong Zheng.”