Chapter 141
Nudge.
Originally, it was a word that meant a slight push or poke with the elbow.
However, as it evolved into an economic term, its meaning shifted slightly.
It now refers to a method of gently guiding choices without coercion.
A classic marketing strategy involves placing products naturally within a hesitant customer's line of sight and highlighting their advantages to encourage selection.
For public campaigns, an example would be the flies drawn on urinals to promote cleanliness.
When executed properly, this strategy can be highly effective.
Game packages provided for free to streamers are also a form of nudge marketing.
The probability might be low, but if a streamer, having received a free game, decides to give it a try and then gets completely engrossed in it for hours on stream—
The viewers watching that streamer would inevitably become intrigued and feel a strong urge to purchase the game.
"Huh? The more I watch, the more interesting it gets."
Of course, when this method is applied on a broad scale, the success rate drops, but the sheer volume of attempts makes up for it.