Chapter 1447 - 1448: The Frustrated Eldest Mistress (57)
The salesgirls watched as the wealthy madams left, their expressions dazed.
They hadn’t expected it; they were about to get off work, and then a large order came in, a huge order.
These people bought so much, it could be said that the sales of the past few months couldn’t compare to the buying spree they just witnessed.
If time permitted, they really wanted to shout out and vent a bit, letting those around look down on them.
The nearby salesgirls were truly stunned; just about to clock out, yet a group of wealthy madams came by.
They wondered if the owner of Aifen’s Family had arranged for people to come make purchases, but they all recognized who the wealthy women were.
Such sour words were swallowed down; now they worried whether these women would continue shopping at Aifen’s Family.
Missing a few wealthy customers might lead to less performance, but it was still manageable. If more wealthy women shopped at Aifen’s Family, taking away their own sales, that was truly unbearable to watch.
One salesgirl glanced at Aifen’s Family salesgirl and whispered, "Have you used Aifen’s products?"
Aifen’s Family had samples; when the brand first settled in, Zhang Yu instructed the salesgirls to give some samples to the neighboring stores.
"Haven’t used." One salesgirl arrogantly stated, "I only use French cosmetics."
"I have used, and it’s pretty good," another salesgirl whispered, "I didn’t have a nice complexion before, but after using it for a few days, I feel it’s okay now."
As a salesgirl at a skincare counter, the demand for good skin quality is high; if your skin isn’t good, what would customers think, wouldn’t they assume your products aren’t any good?
Among salesgirls, there’s competition not only between different brands but also within the same brand. Upon hearing this, everyone turned to look.
"It is better," someone exclaimed; they knew each other’s skin quality well, having spent so much time together.
Now realizing someone’s skin had improved without being noticed was quite a complicated feeling.
"Alright, almost time to clock out; have the accounts been settled?" someone asked.
"Yeah, yeah, I still need to write the accounts."
"I need to tally the inventory." Suddenly, everyone got busy, though what they truly thought, only Heaven could know.
Zhang Yu had no idea; as soon as she left, business at her store picked up.
Strangely, not just today’s business, but every day afterward, sales seemed to improve steadily.
Though not crowned as the leader in skincare products, at least not lagging, making it to the top five wasn’t bad at all.
In front of some big name brands, Aifen might not catch their attention, but for some mid-range brands, its sudden rise indeed squeezed their business, sparking interest in Aifen’s quality.
As for the department store staff, they had heard quite a bit about wealthy ladies coming in droves to buy Aifen’s skincare, initially dismissing it as business propaganda.
But when they looked at the reports, their faces changed, and they started purchasing Aifen’s products.
Rich people may be wealthy, but they aren’t fools; if the quality wasn’t good, they wouldn’t spend lavishly.
Seeing even staff buying, customers’ first thought was, this counter’s products must be good.
By the end of the month, Zhang Yu, seeing the sales figures, sat up straight, looking at the report in disbelief, "Is it really this good?"
She had imagined if business could get better, how great it would be; she imagined a lot.
Who could have thought it would turn out like this, that her business would become so booming?
After hearing the secretary’s report on why their business was doing so well, Zhang Yu understood.
It must have been those sample products given out earlier that won the favor of the rich madams, convincing them of the product.
Though it wasn’t an overnight success, Zhang Yu was satisfied with the current situation. Not just her, even the other two shareholders were stunned by the month’s sales.
"We actually sold this much this month." Zhang Han was confident in their product, but knowing initial sales were poor made him wonder why people weren’t buying.
Before he could figure out the problem, business picked up miraculously.
"Moreover, several malls are asking if we want to open counters there." Initially, Zhang Yu didn’t explore other malls for counters.
As a new brand, it was a new product for many, making promotion difficult, possibly not even covering rent.
Zhang Yu abandoned the idea of widespread initial coverage, and now she didn’t need to inquire everywhere, but could choose selectively.
"The first store, for now, seems stable enough."
"But this isn’t a reason for us to take big strides forward." The product’s boom had many reasons; whether this fortune could be sustained was uncertain.
Feng Kai supported Zhang Yu’s approach, having her own thoughts on sales; Feng Kai didn’t think his ideas were better.
Zhang Han didn’t understand either; anyhow, good business was a good thing, fully supportive.
"By the way, have you considered marketing the product to Southeast Asia?" Feng Kai recalled a friend bringing it up at home a few days ago.
Marketing to Southeast Asia? It’s a lie to say there wasn’t any thought, "We can’t really spare the effort now."
"Find an agent." Feng Kai, anticipating Zhang Yu’s question, proactively outlined his friend’s situation.
"The other party holds agency rights for several brands." In general, his friend’s situation was favorable, except for being primarily a trader, with quite a few brands under agency.
"Skincare products?" Zhang Yu saw Feng Kai nod and honestly wasn’t too comfortable.
"If he gets the agency rights and doesn’t market well, we end up losing." After thinking, Zhang Yu said, "A one-year agency."
Had Feng Kai not brought it up, being his friend, Zhang Yu wouldn’t have given a chance.
A chance can be given, but Zhang Yu’s requirements were somewhat stringent.
One year, Feng Kai doubted his friend would agree, "Promotion costs money."
If they don’t renew, earlier investments might sink.
"How about this, let’s set a target; if unmet, no renewal."
"If he gets the agency but doesn’t promote, it’s just a loss for him, but for Aifen, it’s years wasted in Southeast Asia."
"He can reconsider." Zhang Yu was firm; the deal would be one year at a time.
