Chapter 300: Sister-in-law, you did it!
The day began with warm bright sunlight shining down from a clear blue sky. The air was warm and crisp, hinting at a promising start.
Across the city, every billboard, blogs, fashion sites, and social media feed buzzed with the same news and one headline: Angels Wear Fashion Week has arrived.
Despite the title, Angels Wear’s fashion week wasn’t an entire week of shows—it was one grand launch event filled with glamor, red carpets, and model exhibitions, all held in a single day.
However, the sales strategy extended for a full week: first-time buyers were granted exclusive discounts on newly launched items. After the week ended, prices reverted to their original, premium levels.
While most fashion houses issued discounts to move stagnant inventory, Angels Wear did the opposite. Their brand was built on desirability and exclusivity. Every of their products to be displayed are all limited editions yet its sales usually tops the chart.
Their marketing team had strategically chosen this approach to build hype and guarantee demand. And it usually worked.
The results evident on the fact that months before the season’s unveiling, pre-orders were already maxed out. Clients had booked their pieces without even seeing them. The buzz was unmatched.
Angels Wear’s ad campaigns ran on a loop—on television, subways, buses, airport terminals, and streaming platforms.
Richard had pumped an enormous budget into visibility, but it wasn’t just business sense driving his decision.
He suspected that Jessica’s identity might come under fire in the days ahead, and if that happened, this global spotlight might become her shield—a way to prove her standing and worth, even under scrutiny.
Meanwhile, in the Davis estate, the atmosphere was serene. Deborah had risen early, preparing an elaborate breakfast for the family.