Chapter 187 Children’s Clothing
He Nan didn’t say a word, giving Li Yue a dangerous look. Li Yue touched his nose and obediently sat back down, continuing to analyze the topic they had been discussing.
"Right now, some of the old clothing factories are struggling to stay afloat, facing closure. For up-and-coming factories like ours, it’s our time to make a splash. The only thing is, I haven’t decided yet which consumer group we should target."
Li Yue became exceptionally serious when he talked about business, like a completely different person from before.
"Register our own brand and go for high-end quality," He Nan suggested after about two or three seconds of silence.
Li Yue’s eyes brightened with excitement, "That’s exactly what I was thinking, but I was afraid the consumer base would be too small."
Licheng had decent development, but only about half of the city dwellers could afford that level of consumption. There were no external visitors in the city yet, limiting the consumer base.
Going for a high-end brand was a complete gamble.
However, the reason he still wanted to pursue a high-end brand was that individual entrepreneurs were rapidly on the rise, as numerous as the stars. By consolidating the brand now, in one or two years, when the brand’s reputation had spread and the consumer base had grown, it would be time for their great harvest.