Chapter 116: Box Office Hits and Flops
Knoxville City, Tennessee, a modest waterfront town, served as the headquarters for Regal Entertainment Group.
After getting his hands on the firsthand test screening data, Jossman caught an overnight flight to the corporate headquarters. Driven by the massive financial incentives at stake, he had no intention of resting; he went straight from the airport to the theater chain's office floor.
Shortly after his arrival, several top executives of the theater chain quickly gathered.
"The special effects are outstanding! Duke Rosenberg's explosion scenes are as brilliantly thrilling as ever!"
Standing by the long conference table, Jossman motioned for a secretary to distribute the materials he had brought. "This is the overall assessment from our team. All twelve of us who watched the movie unanimously agreed that it is a Super A-list commercial production!"
His words drew significant attention. The executives opened the files in front of them and started reading.
"Joss," asked CEO Mandino, sitting at the head of the table, "tell us about the specific statistics."
"Warner Brothers and Twentieth Century Fox didn't invite any film critics to the test screening, so there is no professional word-of-mouth to speak of."
Even now, Jossman couldn't understand why the studios had broken convention, but that had nothing to do with the theaters. "As for audience reception, 367 viewers participated in the survey. A staggering 314 people gave it an A-grade rating, while 49 people rated it below a C."