Chapter 64: Fox Channel
"This is the new business Saintphia took on."
Hearing Duke's question, Mrs. Leah adjusted her glasses. "Saintphia will handle Victoria's Secret's brand promotion for the next five years. We get a cut of their incremental sales revenue. If everything goes smoothly, the Rosenberg family might step into the ranks of billionaires."
"Do you have a specific plan yet?"
Although his mother was the only potential billionaire, there was only one future heir, wasn't there?
"I just received it." Mrs. Leah's gaze returned to the documents.
Most young men who had lived through the internet age had heard of the brand. Duke had once downloaded an Angels fashion show and knew a little about its background. Of course, his knowledge wasn't deep—mostly just common trivia. He knew that Victoria's Secret only truly rose to prominence in the late nineties, that it was a brand aimed at the general public, the names of its most famous Angels, and about that classic, star-making halftime lingerie show.
"Mom, I have a few ideas." Duke pointed at the halftime commercials still playing on the television. "Hold a lingerie show during the Super Bowl halftime. Don't choose stiff-faced, emaciated supermodels. Treat the runway like a red carpet where they can interact with the audience and the cameras. Hmm... you could also sign a professional team of lingerie models. The name 'Angels' sounds pretty good."
"Anything else?" Mrs. Leah finally looked up.
"Make the lingerie show a fixed annual event and sign broadcasting contracts with television networks," Duke mused. "If possible, on the day of the Oscar Awards Ceremony, set up the runway right across from the red carpet. It would absolutely cause a sensation. Or the Cannes Film Festival would work, too."