Chapter 97: Promotional Strategies
....
The conference room at Red Studios was full, the atmosphere charged with quiet urgency.
Every chair was filled, marketing execs, social media leads, PR specialists. Laptops glowed, papers were strewn across the polished table, half-empty coffee cups teetered near the edges.
On the big screen, a digital countdown ticked toward February 18 - the official release date for Death Note.
Exactly one month away from the present, and to say promotions were at their peak would be an understatement.
At the head of the table sat Regal, composed but focused.
Regal had overheard bits and pieces of these strategies in passing over the past week, even contributed a few ideas himself, but now, it was time to go through everything.
Properly. Step by step, trimming the fat and tightening the plan.
Regal initiated. "Alright, let's break this down."
He went on mentioning the crucial parts first. "We want [Death Note] to be everywhere before release. We want it in conversations, in feeds, in minds. Something people can't ignore. But we do not want to overdo it. There is a fine line between attention-grabbing and obnoxious, and we are not going to be the next studio caught in a PR disaster."
He glanced around the table. "We want to live rent-free in people's heads, not get evicted by legal complaints. So, no unnecessary risks."
Angela Carter - the marketing director - expressed her commitment. "Understood. As you requested, the overall strategy is divided into four key components - Viral Marketing, Social Engineering, Live Immersion, and Traditional Advertising."