Chapter 45: Media And Critic Screening (1)
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After signing the contracts, the later proceedings were a smooth ride for Regal.
The only major tasks left were finalizing the release date and structuring their promotional strategy around it.
Admittedly, releasing an indie film directly into theaters was a rare move. Most independent films typically went through festival circuits, earning awards and recognition before catching the attention of distributors.
Awards could serve as a crucial marketing tool, giving films credibility and something tangible to promote.
However, [Following] had neither - no festival appearances, no prestigious honors.
Luckily, Regal proposed something to the promotion team to compensate for it in an entirely different way - one that proved just as, if not more, effective.
With there help he crafted a tagline that immediately caught the industry's attention:
"The Legendary Stephen Hawking makes his grand comeback as a Presenter - this time, alongside the brilliant mind behind [Harry Potter]."
And just like that, the film had its hook.
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[June 14th, 2010]