Chapter 281: Come with Me to the Provincial Capital
Father Lu and Mrs. Lu considered it for a long while. Shen Nian and Lu Xinyue simply sat to the side, waiting quietly without disturbing them in the slightest.
Finally, Lu Shaoping looked at Lu Xinyue and nodded.
"Listen to your sister-in-law. From now on, you must make sure you study hard."
"Don’t worry, Mom and Dad! I’ll do exactly as my sister-in-law says. I’ll definitely study hard!"
’She had finally found something she loved to do, and her sister-in-law had even created such a wonderful opportunity for her. How could Lu Xinyue possibly not give it her all!’
’She wanted to become an amazing person, just like her sister-in-law!’
With that matter settled, Shen Nian threw herself wholeheartedly into building the farm and reviving the Zhuo Family Clothing Factory.
Construction on the farm was completed quickly, and the imposing sign for "Shen’s Ecological Farm" was hung at the main gate.
Fruit trees that Shen Nian had cultivated in her space were planted throughout the mountain forest. She even specially fenced off a plot of land to grow common medicinal herbs. The greenhouses in the fields were complete, and the Shen Family had learned the basics of operating them. The first batch of vegetable seeds had been sown, and now all they had to do was wait for a bountiful harvest to ship to He’s Supermarket in the provincial capital.
In the past, the Zhuo Family’s clothing factory had always catered to the mass market. But after Shen Nian came on board, the factory’s direction changed completely.
First, she rebranded "Zhuo’s Apparel" as "Chuo Yue." Shen Nian’s goal was to establish Chuo Yue as a well-known, mid-to-high-end domestic fashion brand.
The name "Chuo Yue" was derived from a classic idiom meaning "graceful and elegant." It also cleverly incorporated elements from the names of the two good friends, Zhuo Jiayin and Lu Xinyue, making the name incredibly meaningful.
Shen Nian’s bold and sweeping reforms gave the Zhuo Family hope for the future, and their trust in her grew with each passing day.
Their anxiety about burning their bridges gradually transformed into bright hopes for the future, especially after the first batch of garments from Shen Nian’s new designs were manufactured.
However, while the initial momentum was excellent, they soon ran into their most critical problem.
Sales channels. For a clothing brand, sales channels are everything. The Zhuo Family’s factory had failed precisely because of issues with its sales channels.
Furthermore, after Shen Nian’s reforms, their previous channels were no longer viable. They would have to pioneer new ones for the future.
This problem stumped the Zhuo Family once again. If they had been capable of pioneering new channels, their factory wouldn’t have suffered such severe losses in the first place.
However, just because the Zhuo Family had no solution didn’t mean Shen Nian didn’t either.
After all, she still had a powerful trump card up her sleeve.
"We can’t rush the brand’s development. We have to take it slow, building a solid foundation one step at a time."
"But, Xiao Nian, we understand the theory. The problem is, we don’t know what to actually do now."
"Chuo Yue is going to be a mid-to-high-end brand, so we’ll skip the small and medium-sized cities entirely. Our first step will be to start in the provincial capital."
"The provincial capital?"
Having run a clothing factory for many years, the Zhuo Family certainly understood that larger cities meant greater purchasing power. It wasn’t that they hadn’t thought about breaking into the provincial capital’s market before; they just lacked both the capability and the connections.
’And now, while it seemed they had the capability, they still had no connections!’
"Don’t worry! I’ve already found our channel. I have to go to B City soon, so Uncle Zhuo, you’ll come with me to the provincial capital, and we’ll lock down our first retail partner there."