Chapter 509
***
heheadquartersofB-blylocatedinSeochoDistrict,Seoul.
“Kyaaaaah!”
Ascreamburstthroughtheglasswindows.
“Kyaaaaaaah-!”
heemployeesinthenearbyofficesallcoveredtheirearsforamomentasiftheywerealreadyusedtoit.hiswasn’tsomethingthathadhappenedforjustadayortwo.
hesourceofthescreamsthathadstartedlastweekwas—
“anYeoreum-!”
Yes.twasanYeoreum.anYeoreum’sstylingin〈DongdaemunRomance〉wasbecomingexplosivelypopularinawaynoonehadeverseenbefore.
Bzzzt,bzzzt,bzzzzzzzzzt-.
“heshippinglabelsjustkeepprintingandprinting!”
heemployeesatB-blyletouthappyscreams.
Rightnow,notonlythe“PinkJoopajamas”fromthedrama,buteverysingleoutfitanYeoreumhadwornwassellingoutinwaves.
“Whenarethebackorderscomingin?”
“hisWednesday....”
Frompisode4upuntilnow,anYeoreumhadshownoffdozensofdifferentstyles,andeverytimeoneappearedonscreen,viewers’eyeslitup.
[/anYeoreum’sstylinginDongdaemunRomancefeelslikewatchingafashionshow.jpg]
(arlyDongdaemunRomancespoilerphotos.jpg)
Atfirstshelookedlikethisandshockedeveryonewithstylingnoonehadeverseenbefore...
(eeSaerokyoubastard?commentscreenshot.jpg)
hereweretruckloadsofpeoplesayingtheywantedtograbeeSaerokbythecollar_
(Self-styledamPyeonghwa.opelessbangscurlingironscreenshot.jpg)
hemoreyoulookedatit,themorethereseemedtobenoanswer
(Stylingafterthedepartment-storemakeover.jpg)
Buttheypulleditoff.
(ighponytail+neatcream-coloredjacket+brownpleatedskirt.jpg)
(Sweptbangs+blackhairband+blacktweeddress.jpg)
(Braidedhairstyletiedwithorganzaribbon+thinlacewrapknit+longskirt.jpg)
(Ballerinabun+palepinklongtrenchcoat+ivorybagandheels.jpg)
Allofthesestylingchangeshappenedwithinjusttwentyminutesholyshittheytotallycould’vedonethisallalong_
(B-blyscreenshot.jpg)
hepricesaren’tevencrazyeither,soeveryone’sdoinganYeoreumSonMinsoocosplaynowlolol
(eeSaerok.jpg)
humbsup,Saerok~~hanks!
-Anonymous1:Seriouslysuchaneye-candydrama.._anYeoreumpullsoffeverysinglestylingsodamnwell
-Anonymous3:sn’tRyuRisastylingonlyanYeoreumnow?
↳Anonymous5:YYYshesaiditonntube
↳Anonymous9:Waitwasn’tsheoriginallyDoyeoul’sstylist..
↳Anonymous12:ahthededicatedstylistsrotatedependingonschedules.Shejustcouldn’tdoDoyeoulthistime.She’llprobablystyleheragainlater
-Anonymous19:BabyMelonBread’sforeheadissofuckingcute,bangsornobangsbothsuitherperfectly_
-Anonymous25:heyshould’vedonethisfromthebeginningahhhhhthisissogood
verythinganYeoreumwore,carried,orputonsoldhundredsorthousandsofunitsaday.
SinceB-blyneededtoattachamotortotheincomingtide,theyhadpracticallystationedadedicatedtruckinfrontofDiotitself.
Motorcyclesloadedwithwholesalepurchasesrushedbackandforth,pilinghugebundlesintotheB-blytruck.
“B-bly!”
“BackordereditemsforB-blyarehere!”
“DeliveryforB-bly!”
heerrandrunnerswentfromstoretostoreshoutingB-bly’sname.
hetruckkeptfillingandfillingwithclothes,butbythatsameafternoonitwouldbecompletelyemptyagain.
otonlywerethepreviousday’sordersoverwhelming,butsame-dayorderspiledupnonstopfromthemorningonward.
Anditwasn’tjusttheB-blyappenjoyingtheboom.
Youstagram
(he“a-euldye”everyone’sobsessedwithlately.jpg)
(amPyeonghwaBrown.jpg)
12Klikes,9,872comments
-@KimJeongyulolthisisthecoloryousaidyouwanted
-Ahhthehaircolorisseriouslysopretty_
-sthisreallypossiblewithoutbleaching??Anyonetriedit_
↳AtRoaairCheongdam,wecancreateanevenchestnut-browncolorwithoutbleaching:)PleaseDMus
verytimeanYeoreumcameoutafterchangingclothes,hervisualscausedwavesnotonlyamong〈DongdaemunRomance〉viewers,butamongthegeneralpublicaswell.
JeonSegye’stension,sotransparentitwaspracticallyexposinghisinnerthoughts,playedahugeroletoo.
Musiclikestardustpouringdown.Amanwhoseheartdroppedstraighttothefloor.Andinfrontofhim,anYeoreumsmilingbrightlyafterhertransformation.
#amPyeonghwaBrown233posts
#anYeoreumair1,087posts
#amPyeonghwaair301posts
#anYeoreumBangs562posts
JustlikePiChaewon’ssneakersfrom〈ParChei〉,likenfluencero.1’sredhairdyefrom〈Fasterhantheaw〉,likeuijae’sknitsweaterfrom〈hereatarland〉,likeaYuna’scheckeredshirtfrom〈YouthDisqualified!〉.
anYeoreumcloneswereappearingonceagain.
***
“Ah....”
Aetamishedtearsofemotion.
ooneunderstoodanYeoreum’scurrentinfluencebetterthanAetami,whoworkedatanadvertisingagency.
Rightnow,anYeoreum’smarketvaluewasskyrocketingtoabsurdlevels.
“Man...A-labbuyinginattheabsolutebottomwasgenius.”
“Seriously.”
“heywereprobablyanYeoreum’sfirstadtoo.”
headvertisingeffectfromA-lab,whichhadbeenwithanYeoreumsince〈ParChei〉,wasunbelievable.
heimpactofthescenewhereamPyeonghwa’spermanentlyfrizzyhalf-curlyhairfinallytransformedwasbeyondimagination.
live0MonthlyBesttems
[A-labreatment]
[A-labairssence]
[A-labDamageairPack]
hetoprankingswerecompletelydominatedbyA-labproducts.
“hatscenereallywasinsane.”
“Whatwas?”
“hatscene.”
“Ahhh—.”
hemomentsomeonesaid“thatscene,”everyonepicturedtheexactsameone.
“heDevilWearsPrada?”
twasamasterpieceimpossibletoleaveoutwheneverdiscussingfashionfilms.
Andamongitsmosticonicscenes,〈DongdaemunRomance〉hadcleverlycreateditsownparody.
AsamPyeonghwawalkedthroughthebusystreetsofDongdaemun,herstylingchangedinrhythmwiththebeat.
Afteracarpassedby.Afterturningabuildingcorner.Afterbrushingpastpeople.Afterclimbingsubwaystairs.Whilegrabbingtakeawaycoffee.
hestylingchangedeachtimeinsyncwiththesophisticatedmusic,deliveringtheultimatecatharsisafashiondramacouldoffer.
tmadeyoureyeshappywhilegivinganinexplicablethrill.
amPyeonghwa’sbusyday,boldlymovingforwardthroughthecrowdedstreets,feltvibrantlyalive.Sheseemedlikethemoststylishlyalive[]personinallofDongdaemun.
Andwhentheylayeredthesameemotionsaudienceshadfeltwhilewatchingtheoriginalmovieinto〈DongdaemunRomance〉,thesynergydoubled.
UB
[heDevilWearsB-bly!anYeoreum’sCompletelyransformedDailyutfits>_<|DongdaemunRomance]
iews:1,087,776
-hedirector’ssensefordirectingisfuckingincredible..howdidtheyeventhinkofusingthisscene
-tbringsbackmemoriesofwatchingitintheaters~heherememberthinkingitwassostylish..lovehowthestylingchangeswiththemusic
-hewaythetrenchcoatflareswhenshespinsaroundisinsanelysatisfying
↳222provingclassicsarealwaysthebesthehe
-anYeoreum’sproportionsarecrazy
-’veneverevenbeentoDongdaemunbutnow’msuddenlyhypedforitwhatthehellisthis
↳Same
↳Right??MA
Andnow,itwastheeraofDaeRolls.
Youstagram
(heDevilWearsB-bly!anYeoreum’sCompletelyransformedDailyutfits>_<.mp4)
iews:82,552
MBS’sYoustaaccounthitthealgorithm.
iews:988,126
otonlyinKorea,butoverseastoo.
iews:2,132,885
-“heplacecalledDongdaemun..havebeentherebeforeヾ(´︶`*)ﾉ♬Koreanwomentrulyaresophisticated-!heirproportionsreallyareamazingww”
-“AllKoreanunniesdresswellandarewonderful..stillcannotforgettheunnieatthenexttablewhileeatingdakhanmari.etusholdtheweddingimmediately.Absolutely.”
-“hisgirl’spostureisextremelyimpressive..fyouwitnessthemakeoverbeforehand,youcandefinitelytellshe’saprofessional.hemoisture-glowmakeupisamazing!!!”
tsinfluencehadevenreachedJapanesefans,theeternalfixedaudienceofK-dramas.
Seoden’spromisebeforefilming—“’llpullinJapanesefans”—wasbecomingreality.
***
Seoden’sJapanesefansareslowlystartingtofindmyaccount.
“Whoa....”
MyYoustafollowerswereincreasinginrealtime.
heamPyeonghwarunwayscenefrom〈DongdaemunRomance〉thatexplodedthroughYoustaRollswasalsogaininghugeviewsandrepostsonr*tter.
AndsinceJapaneseK-dramafans—especiallySeoden’sfans—hadahighpercentageofr*tterusers,theylatchedontoithard.
DongdaemunhadalwaysbeenafamousshoppingcourseforJapanesetourists,butnowthepurposeitselfwaschanging.
#DongdaemunRomance
Anewtagbeganappearing.
hephotozoneinfrontoftheDDPwhereSeodenandhadstoodtogethersuddenlystartedblowingup.MorepeopleweretakingphotosinfrontofthePPstorestoo.
henameanYeoreum,thefaceofamPyeonghwa,wasbeginningtooverlayitselfontotheentirespaceknownasDongdaemun.
JapanesefanstookclipsuploadedbytheMBSaccountandreuploadedthemwithsubtitles.
venbeforetheofficialbroadcastaired,videosofmeandSeodenwerespreadingeverywhere.
Apure-heartedmaleleadlikeJeonSegyereallywassuchanunbelievablyrarespecimenthatevencallinghim“premium-tier”feltinsufficient.
AndthescenethatbecameespeciallypopularinJapanwastheonewherehestilladoredamPyeonghwaeveninher“driedpollackeyes”state.
“Ah-choo!”
Workingovertimeinthedryoffice,amPyeonghwasneezedrepeatedly.
lancingsidewaysather,JeonSegyepurchasedhumidifiersfasterthananyoneelse.neforeachemployeesoitwouldn’tlookobvious.
Asheopenedandcleanedthehumidifiersdeliveredtotheoffice,ittleamPyeonghwaappearedbeforehiseyesonceagain.
“Kyaaah!Ahumidifier!”
“Soooomoisturizinggg-.”
“AsexpectedoftheC...he’samazing.”
JeonSegye’sbrain-generateddelusionscontinued.nhisimagination,amPyeonghwawasn’tdressedupprettily.
erhairwasroughlytiedbackfromovertimework,andshe’dtakenoutherlensesandputoncompressedglassesagain.
Asthoughhetrulymeantitwhenhesaidanyversionofherwasfine.
“Aaachoo~.”
venittleamPyeonghwa’ssneezingsoundhadbeenconvertedintosomethingcute.
hespeedatwhichtrendsspreadthroughSSwascompletelydifferentfromtraditionalmedia.Justafewdayswereenoughforthemtoburnintenselyintoplace.
heJapaneseK-dramafanswhosawtheclipswentwild.
↳“Beforerealizedit,wassmilingwiththeexactsameterrifyingexpression...completesynchronization.hisisdangerous,dangerous.”
↳“fthisairsofficially,feellike’llabandonmyentirelifeandrewatchitoverandover-!!!Myheartisinabsoluteoverdrive-!!!”
Whilemonitoringthereactions,ManagerChoigrabbedmyhand.
“Unnie,what?”
“Yeoreum....”
“Whatisit?”
“YouknowtheloungecaféatDepartmentStore?”
ShemeanttheplacewhereamPyeonghwaandJeonSegyehadgoneontheirfirstdate,andChoiSeonhyelookeddazed.
“Whataboutit?”
“heycontactedusagain.”
JoyslowlyspreadthroughChoiSeonhye’sblinkingeyes.
“heywantustofilmthereagain!”
“What?”
“hedepartmentstorereachedoutfirst.”
“What?”
“heysaidthecafé’sreservationsarefullybookedforthenextmonth!”
“What?!”
“Frommorningtonight!otasingleemptyslot!”
heinfluenceofthe“telephonecouple”wassteadilygrowinglargerandlarger.
***
ongSuryeonwasn’tsomeoneunawareofthecurrentbuzzsurrounding〈DongdaemunRomance〉.
“owstrange....”
〈heresnlyneCulprit〉pisode5Ratings:14.1%
〈amhok〉pisode5Ratings:4.1%
〈DearJudge〉pisode5Ratings:13.2%
〈DongdaemunRomance〉pisode7Ratings:12.9%
Amongthethreemajorbroadcaststations,〈DongdaemunRomance〉currentlyhadthelowestratings.
Butitsbuzzvolumewasonparwith—no,evenslightlystrongerthan—thefirst-place〈heresnlyneCulprit〉.
ewshadalreadyspreadrapidlythatnotonlythebrandscurrentlyrunningPPs,butevenmorebrandswereliningupbeggingtobeincluded.
Upuntilnow,thepersonwhoalwaysattractedthemostattentionthroughstylingafteradramaairedhadbeenongSuryeon.
verythingshewore,carried,steppedinto,orheldcausedinstantsellouts.
hathadfeltlikeanundeniablelawofnature.
“a....”
ongSuryeonsighed.
“Soeveryone’sfigureditoutnow....”
herewasreallynothingthatcouldbedoneaboutit.
“omatterhowhardtheytrytoimitateme,thegoddessofbeauty,ongSuryeon,cannevertrulybecopied....”
Staringintoherhandmirror,ongSuryeonblinkedhereyesdeeply.
“Sothey’retryingtoreplacemewithalittlebabieeeinstead.’mtrulysuchasinfulactress....hisislikereplacingapheasantwith...nowait.Unnie,what’sevenbetterthanapheasant?”
“Aphoenix?”
“o.hat’snotenough.”
“AnArgentinosaurus?”
“xactly.AnArgentinosaurusandachick....Sinceanothergoddessofbeautylikemewillneverappearagain,mightaswellalreadybeextinct....”
Butunderstandingsomethingandwinningweretwoentirelydifferentmatters.
nthefirstplace,ifthishadbeentheoriginalongSuryeon,theratingswould’veeasilysmashedpast20%,yetnowtheywerehoveringaround14%,makingherheartburn.
hesetthathadoncealwaysbeenfun.
nsideit,ongSuryeon’sgazewasslowlybeginningtochange.
“Suryeon,we’regoingintostandby—!”
“kaaayyy-.”
ongSuryeonhadtoremainoverwhelming.ositforeverupontheeternalthrone,shehadtoproveshepossessedthatkindofvalue.
Rightnow,theywerefilmingpisode8of〈heresnlyneCulprit〉.
hescenewhereYooJiukandhisbrotherproposelivingtogetherwithongSuryeonaftershebecomesthetargetofthecriminal.
twasexactlythekindofscenethatperfectlyshowcasedongSuryeon’ssignature“protective-instinct-triggering”charm.Shewastrulyconfident.
hepromisedpisode8.Withthisonemoment,shewouldwidenthegapcompletelyandsolidifyfirstplace.
“Ready—.”
hedirectorgavethesignal.
“Action!”