Chapter 126
Behind The Spotlight Chapter 126
Because the performance of Bride Runaway had been a success on its opening weekend, Wash Dismay Studio intensified the movie's promotion with an even more aggressive campaign.
Almost every television channel aired the trailer repeatedly, sometimes two or three times within a single hour, ensuring that no one could escape hearing about the film. Newspapers were just as relentless, covering the movie, its cast, and related stories to make a strong statement.
The production showed no concern for respecting Jolyne's recent abduction incident. It was shameless, but in the film industry, such ruthless tactics were common, just another way to create hype. They repeatedly recycled old articles and footage, refreshed audiences on past news, and even generated new headlines linking her trauma to the film's release.
Of course, they didn't blame Jolyne or tarnish her reputation. Every news article sympathized with her, portraying her as a strong, resilient woman who continued working despite everything. Wash Dismay Studio simply wanted publicity for Bride Runaway. Since Jolyne had already signed a better contract, ensuring her reputation remained intact, she professionally went along with the studio's promotional strategy.
And their method worked. After ten days of screening, the film grossed $93 million at the North American box office.
The cast appeared on talk shows and interviews one after another, hopping from television studios to radio stations. Jolyne and Lawrence, in particular, were featured together on many programs.
"Bro, why are you staring at my client like you want to kill him?"
Collin frowned as he noticed Arnold glaring at Lawrence. The two agents stood in the corner of the Saturday Night Show studio, where the atmosphere buzzed with energy from the live audience. They were watching Lawrence and Jolyne perform a comedic skit that had the crowd roaring with laughter.