Chapter 42
Behind The Spotlight Chapter 42
October 19, 1995. Thursday.
Today was a bit special and unusually tense for some people.
The CEO of Uni-versus Pictures, Berry Cruz, was having a meeting with the producer of The Accidental Wedding Crashers, Collin East.
"Last week, we spent $1 million on promoting the movie. We bought a commercial slot on the radio. We also posted posters in every major city in the country, including LA, New York, and even Chicago."
Someone from the Marketing Department announced firmly while standing in front of the executives. Berry nodded, and Collin was also satisfied with the initial report. He knew he didn't have any real authority regarding these matters, despite being the producer on paper. He was merely attending the meeting as a courtesy, perhaps to observe the business side of things.
He also understood that Uni-versus wasn't obligated to promote the movie on television, since that medium was significantly more expensive and required separate contracts. The best they could do was include the trailer in theater previews to attract some attention.
As for the flyers, posters, and traditional advertising, Collin was thankful that Uni-versus was taking the movie seriously enough to invest in its marketing, even though they didn't own full rights to the project.
Did they see something in the film? Perhaps some unexpected brilliance. Maybe they sensed the potential of The Accidental Wedding Crashers.