Chapter 21 : Results
Chapter 21 - Results
The next day.
Everyone in the production crew was at a meeting together.
Everyone was in anticipation, wanting to know how the program's ratings were.
Although it was a news program, it was the result of everyone's hard work over many days, and everyone wanted to hear good news.
Around 9:30, the statistical results came out.
Liu Bing opened the file, rubbed his eyes, and continued looking.
Then, he was startled.
Seeing his expression, the others asked somewhat impatiently:
"Director Liu, what are the ratings?"
Chen Ran also felt that Liu Bing's expression was a bit too strange; was this good or bad?
Without a word, Liu Bing projected the page onto the screen behind him.
Everyone hurriedly looked over, and a chorus of gasps instantly broke out.
"Hiss..."
"This... 11.93%? Was it sent by mistake?"
"This high?"
"Director Liu, did you open the wrong file?"
The first reaction of everyone in the production crew was not excitement, but disbelief.
11.93%.
This number was too frightening.
Ratings close to 12%—never mind the Public Channel, even on other channels, there had never been such a thing.
Although it was only local ratings, this was still a bit exaggerated.
Liu Bing felt his mouth and throat go dry.
He didn't believe it either, but with the ratings released by the statistics department, it was impossible for it to be fake.
It was possible for data errors to occur, but the probability was far too low.
Not to mention them, even Chen Ran, who had always held high expectations for the program, was startled by these ratings.
This was the premiere of the news program; Chen Ran's expectation for the premiere ratings was between 9 and 10.
To think it broke 10 on the first day, and even approached 12.
And the market share actually reached about 25%.
This was completely beyond his expectations.
Chen Ran took a breath and said, "Director Liu, let's look at the viewership curve."
Liu Bing also came to his senses. If he suspected an error in the ratings, he could just look at the viewership curve. Surely this thing couldn't be wrong too?
He scrolled down the file to the viewership curve.
Starting from 7.71% at the broadcast's opening, the ratings then climbed all the way up!
This was a very smooth diagonal line, not a curve at all; it was rising almost constantly!
This meant that more and more people were switching to Zhaonan Focus and then didn't change the channel again!
Yesterday's peak ratings actually reached about 14%.
After seeing the viewership curve, everyone was dazed first, then began to cheer.
When they first saw the ratings, they were still skeptical, but with such a good viewership curve, it clearly indicated there was no problem with the program.
Not only was there no problem, but the program's potential was excellent.
This was only the first day of broadcast; as time went on, the ratings would surely rise even further.
As for how high it could go, many people didn't dare to imagine.
This current data was already something they hadn't dared to dream of before.
Not just their crew, but even the station itself was shaken when they learned of the rating data.
A local news program with premiere ratings close to 12%—it goes without saying what kind of feat that was.
Aside from a few hit variety shows on their satellite channel, there was truly nothing else that could compete at other times.
The station was optimistic about Zhaonan Focus; otherwise, they wouldn't have provided so many promotional resources and support.
But the figure of 12% was far beyond their imagination!
“Hiss, it’s actually 11.93%? That’s a bit too exaggerated!”
At the same time, Director Zhang’s hand trembled as he held the document.
Inwardly, he was naturally happy and excited; producing such a hit program after a revamp brought credit to his name as well.
And the fact that the core creator of the program was his son-in-law made him even happier.
He recalled when he and Chen Ran were estimating the ratings; his highest estimate was "sitting at six and looking toward seven," but this was almost double that.
Chen Ran himself had thought it would be around 10%, which was even better than he had imagined.
“This kid really has some talent!” Director Zhang muttered to himself.
When Chen Ran made his initial estimate, Director Zhang had said he was being too idealistic and unrealistic.
Now that the ratings were even higher than what Chen Ran had predicted, it wasn't that Chen Ran was being unrealistic, but rather that he had full confidence and a clear understanding of himself and the program.
Director Zhang’s evaluation of Chen Ran rose significantly.
A few days ago, he was thinking that once preparations for a new program began, he would continue to throw Chen Ran in to polish him up.
Now that the guy had achieved these results—breaking records with the premiere—did he still need to be thrown in for more "polishing"?
That was a question...
……
Zhaonan Focus was undoubtedly a success.
Ratings were something only industry professionals cared about, while others judged a program's popularity based on the volume of online discussion.
On the local forums, where television programs were rarely discussed, many people were actually posting to discuss the content of the news.
In yesterday's program, more than two thousand people participated in the hot topic discussion, and the Zhaonan Focus official account gained nearly five thousand followers.
For a news program of this type, the data was indeed somewhat high.
The Saturday news continued to air.
The ratings hit a new high, reaching 13%!
This growth was truly a bit exaggerated. Although everyone knew it was impossible for it to keep rising indefinitely like this, they couldn't help but be happy.
“This is too exaggerated. With this momentum, could it actually reach 20%?”
“20% feels impossible. What kind of program could reach that kind of data? Besides, this time slot is the News Simulcast slot; many people are still inclined to watch the News Simulcast.”
“I also feel it’s impossible. In a few days, the ratings will stabilize, and it’ll be very hard to grow after that. But a 13% rating right now is already terrifying!”
The members of the production crew discussed excitedly.
Chen Ran listened from the side, but in his heart, he felt it was possible to reach 20%.
News programs are different from variety shows; the rise and fall of ratings aren't as intuitive.
Judging from the current audience reaction, there really was a great possibility!
At the same time.
The production crew began a sampling survey and found that the program's approval rating had reached a staggering 100%, with not a single negative review.
Quite a few people did offer a suggestion: the news was too short; it would be better if another half hour was added.
This was the first time anyone had ever complained that a news program was too short.
The station already placed great importance on the program, and seeing such excellent results, they immediately announced that the production crew should be rewarded.
With these ratings, aside from their own satellite channel, they were in a league of their own among the local stations.
The premiere was record-breaking, and now it was constantly being refreshed.
If this kind of program wasn't rewarded, then nothing deserved a reward.
Director Zhang came over. He first thanked the staff for their hard work, noting that everyone had united to build Zhaonan Focus. Then he offered encouragement, hoping everyone would redouble their efforts and not forget the program's core purpose of speaking for the people, and to take the program to the next level on that basis.
After many polite formalities, he called out the core creators for a round of praise.
As for the rewards, those were very practical: naturally, they were cash bonuses.
Announcing rewards at this time was heartening, and everyone naturally felt even more driven.
Chen Ran was, of course, happy. He was short on money right now, and having a bonus in next month's salary would at least make things a bit more comfortable.
After the meeting adjourned, Director Zhang found Chen Ran and said,
“Your Auntie Yun wants you to come over for dinner tonight. She said since your program’s results are so good, we should celebrate.”