Chapter 28 : Promotion War, Still Have to Keep Spending Money
Chapter 28: Promotion War, Still Have to Keep Spending Money
Six days later, Chen Fan's website promotion finally appeared on the Xinlang website.
The advertising slogan was thought up by Chen Fan himself, with only one line.
"You're only one good domain name away from success."
"Yuming.com - The best domain trading platform."
It has to be said, in the year 2000 when the internet was still not very developed.
Xinlang's advertising effectiveness was still very strong.
Just hanging there for one day.
Chen Fan's Yuming.com traffic showed an explosive trend.
Traffic directly increased by 50,000.
The user registration rate even reached the astonishing 40-50%.
It was really because Chen Fan built such a beautiful website.
Even if some netizens didn't know what a domain name meant, they would still register an account on the forum to chat idly.
The next day, Yuming.com's traffic broke 100,000.
The number of registrants was close to 50,000.
In 2000, there were roughly around 20 million internet users in China, thanks to the proliferation of internet cafes across the country in the past two years, which had rapidly increased the number of internet users in China.
It's worth knowing that in the previous two years, this number of internet users was only a few million.
However, Chen Fan also realized that the glory days of internet cafes were only in these two years. Following that, a series of policies would be introduced, especially the "gaming poison theory" advocated by some experts and parents, which would soon bring a cold winter for internet cafes.
However, if you could open an internet cafe now, you could definitely catch the last windfall and make a huge profit.
Unfortunately, Chen Fan knew about this way to get rich, but he didn't have the money.
Chen Fan's joy didn't last long.
Because after a few days, he saw the promotional advertisements for Yiyu.com on the Sohu and Netease websites.
What's more, they directly purchased the top-level page, a huge banner ad.
Not only that, but Yiyu.com's promotions were also on several main secondary pages.
Highlighting their deep pockets.
Seeing this, Chen Fan knew that the real battle had begun.
He couldn't see Yiyu.com's data, but he could judge from the number of posts on the website forum.
The advertising effect was obvious, and Yiyu.com was showing signs of rising.
Faced with this situation, Chen Fan felt frustrated.
The timing the opponent chose was too good.
His promotion time on Xinlang was about to expire.
To continue competing for users against the opponent, he could only spend money on continued promotion.
But Chen Fan was out of money.
At this point, he couldn't possibly borrow from his parents again.
Just as Chen Fan was feeling frustrated, his good buddy Guo Shuai showed up.
When the two were playing games at the internet cafe, Guo Shuai secretly handed over a bag.
"There's 8,000 yuan inside."
Chen Fan was stunned.
Guo Shuai smiled.
"Even though I don't know what you're up to, I know you urgently need money right now."
"Same old saying, being brothers is in the heart."
Chen Fan forced a smile.
"No, I can't take your money."
Guo Shuai glared at him.
"Looking down on me?"
"Don't worry. This money isn't stolen from my family."
"This is the bonus my old man rewarded me for passing the third-tier university exam line."
"I was originally going to buy a phone, but now seeing you desperately need money, I can only wait for a bit."
Seeing Chen Fan still looking hesitant, Guo Shuai directly threw the money onto the table.
"If you still consider me a brother, take this money."
"If you look down on me, our brotherhood ends here."
Chen Fan laughed wryly, reaching out to take the bag of money.
"Thanks."
Guo Shuai snickered.
"Don't thank me yet, actually I have a bit of an ulterior motive."
"I'm not ambitious in this life, I just want to live idly."
"I think you're smarter than me, you'll definitely do better than me in this life, so I've decided to latch onto you."
"Just don't forget me when you make it big in the future."
Chen Fan smiled.
"Don't worry, I won't forget you."
"That's more like it."
Guo Shuai laughed heartily.
"I checked, our school and Yunhai University aren't far apart, so the two of us can still see each other often in the future."
On the day they submitted their university preferences, Guo Shuai heard that Chen Fan and Su Ruochu had both applied to Yunhai University.
He promptly changed his preference, directly filling in a third-tier university in Yunhai.
In his view, since they were all attending third-tier universities anyway, it didn't matter where.
It was better to be in the same city as his good buddy, at least they could help each other out.
Chen Fan looked at the money in his hand, and couldn't help but feel moved.
After all, in this era, being able to take out 8,000 yuan at once and trust him completely with it.
This was absolutely closer than blood brothers.
"Brother, don't worry, when I make it big in the future, I'll definitely hire you as my driver."
"Dammit!"
Guo Shuai immediately flipped him the middle finger.
"I'll be your driver when you can afford a Rolls-Royce."
Chen Fan laughed.
"Don't worry, I'll have bread covered."
With the 8,000 yuan Guo Shuai provided, Chen Fan contacted Xinlang again and signed a second round of advertising promotion contract.
However, the other party was also an old capitalist.
They seemed to know that his Yuming.com was battling with Yiyu.com.
They directly raised the price by nearly double.
Faced with this outright profiteering, Chen Fan could only swallow it bitterly.
After all, Boss Yao's Yiyu.com firmly occupied the homepages of Netease and Sohu. If he wanted to continue, he could only sign with Xinlang.
After some bargaining, Chen Fan finally negotiated with them 8,000 yuan for a three-day homepage ad and one week on two secondary pages.
Although he signed the promotion contract, Chen Fan didn't dare slack off in the slightest.
Before completely defeating Yiyu.com, this kind of cash burning promotion might have to continue.
Unless his Yuming.com could defeat Yiyu.com and get acquired by capital.
His good buddy Guo Shuai had already provided enough support.
He couldn't keep borrowing from him.
So Chen Fan started racking his brain to think of other ways to make money.
He called Guo Shuai over, and they scoured all the internet cafes and computer repair shops big and small across Luocheng.
Then the two visited them one by one.
Actively promoting themselves, clearing memory, computer dusting, reinstalling systems, troubleshooting repairs...
In short, any computer-related issues, Chen Fan took it all on.
In this era, computer maintenance experts were still quite rare in small places like Luocheng.
Especially since Chen Fan charged much lower rates than his peers.
So he did manage to earn some money at first.
But this money was just a drop in the bucket.
Before it even warmed up in his hands, Chen Fan dumped it all into promotion fees.
During this period, Yuming.com and Yiyu.com gradually built up their reputations, and their traffic steadily increased.
And because Chen Fan's Yuming.com had better website optimization and interface than Yiyu.com, it temporarily edged out Yiyu.com.
Of course, Chen Fan knew he couldn't relax.
Because the advantage was only temporary.
Once he stopped promotion, he was likely to be immediately overtaken by the opponent.
As the two fiercely battled back and forth, time finally came to July 23rd.
The day the college entrance exam results were announced.