I Can Talk to the Internal Organs

Lu Jiu TCM Hospital.

Medicinal Diet Department.

Lu Jiu and Peng Yan were sitting together having lunch, while his phone lay to the side, displaying a live broadcast from Jinling TV Station.

Today was already the fifth day of the joint treatment.

Even though the content of the live broadcast hadn’t changed much, inside the medical tent, the doctors were either decocting medicine or examining patients’ wounds, and then there were scenes of patients taking the medicine themselves.

But for some reason, even such boring live broadcast content maintained over ten million views daily.

The probability of an official TV station inflating view numbers is very low, so these figures are basically solid data.

Are people these days really so idle?

"Even such a boring live broadcast has viewers, and the comments keep pouring in. I really admire these people."

Peng Yan said as he continued eating while keeping an eye on the live broadcast.

Lu Jiu couldn’t help but laugh, "Aren’t you one of those people?"

Peng Yan replied, "I just watch it occasionally. It’s strange. During the epidemic, people had nothing to do while cooped up at home, so they were interested in the live broadcasts from the Fangcang Hospital in Hidden Dragon City. But now that everyone is back at work, why does this joint treatment still attract so much attention?"

Peng Yan was naturally happy that the joint treatment was gaining traction.

However, he didn’t expect the popularity to be so high and sustained.

Lu Jiu laughed, "Maybe it’s the buzz online. When I was browsing the forums today, I saw some people criticizing certain Traditional Chinese Medicine practitioners participating in the joint treatment and questioning their competence and ethics."

"A few days ago, there were also posts saying that the joint treatment deliberately excluded Western medicine to create a TCM-centric facade to deceive the public into seeing TCM practitioners."

"Look, aren’t there comments in the chat about these matters?"

Peng Yan immediately focused on the live broadcast, and sure enough, there were many scrolling comments mentioning certain names and slandering them.

Some were also accusing TCM of forming cliques to resist Western medicine.

"Seems like someone is deliberately trying to set the agenda," Peng Yan said.

It’s obvious to the discerning eye that Western medicine has treated diabetic foot for many years, and you can actually find out the methods and efficacy with just a quick online search.

Whether or not Western medicine is involved is of little significance.

Moreover, even if invited, Western medicine would definitely not participate.

Why?

Because current modern medical treatments for diabetic foot can only prevent the condition from worsening, and if that fails, amputation is the only option.

Taking on this task would mean being put in the spotlight by TCM, which would be even more awkward.

As for those doctors with competence and ethical issues, that’s a personal problem.

The usual tactic on the internet is not to discuss whether what you do is right, but to attack you for having low moral standards, thereby entirely negating your capability.

The main focus is on attacking the person, not the issue.

"Some people are just anxious. But when this joint treatment was established, TCM already won," Lu Jiu said.

Over a hundred years ago, when TCM was about to be abolished, it once faced off against Western medicine.

The result of winning was gaining a chance to survive!

A hundred years later, today, TCM isn’t staging a showdown, but the joint treatment serves as an invisible arena imprinted in the hearts of everyone concerned about this matter.

In this arena, TCM’s opponent isn’t Western medicine but those who misunderstand and disparage it, those who seek to profit unethically from diseases, those who develop drugs that don’t cure but are essential.

Among the audience, apart from the enthusiastic supporters, the rest are a silent public skeptical of TCM.

This is an arena where TCM is destined not to win because the opponents hardly have any sportsmanship; they are die-hards who never concede verbally.

However, TCM is not trying to defeat anyone in this arena; it only needs a platform to showcase its capabilities.

If the silent public can see its prowess, that already counts as a win.

Moreover, even though the outcome of the arena hasn’t been decided yet, TCM dares to come to the arena and demonstrate its efficacy, which in itself is already a morale victory.

"This tactic is a preemptive strike; I often see such essays online, and they’re quite effective. Chairman Ying’s maneuver is quite skillful, but it’s thanks to your internal and external treatment methods; otherwise, they wouldn’t feel confident enough for this joint treatment," Peng Yan said with a smile.

The greatest disadvantage of TCM has always been its inability to seize the opinion battlefield.

On one hand, there’s a small number of people, and on the other, there’s indeed not much happening to focus a large-scale campaign.

Take the Lung Cleansing and Detoxifying Decoction, for instance. It was a critical formula during the epidemic, yet besides the Jintian Health Commission publicly announcing its effects and achievements at a press conference, there was only a mention in the People’s Daily, and that was it.

It didn’t even garner as much attention as the fraudulent Pfizer vaccine.

Chairman Ying’s initiative to conceptualize the joint treatment was indeed brilliant!

Don’t underestimate the term "joint." Although there aren’t many TCM practitioners in Jinling, there are quite a lot. If just one clinic or hospital held such an event,

the influence wouldn’t be as significant, because most people would think, oh, TCM can treat diabetic foot, but only a certain TCM clinic in Jinling can do it.

Now with the joint effort, it means all TCM practitioners in Jinling City are included.

As the influence expands, it becomes, all TCM practitioners in Jinling City can treat diabetic foot.

Simultaneously, it also highlights that TCM’s approach to treating diabetic foot is replicable.

Then, after being publicized, it may turn into, any TCM practitioner can treat diabetic foot.

In this way, the impact of this event can spread nationwide.

Once this battle is well-fought, the path for TCM to enter the diabetes field will be wide open!

But after that, whether TCM can seize the vast diabetes market will depend on its own efforts.

After all, the market value of diabetes alone constitutes half of TCM’s entire current market value.

Claiming such a large market is still quite challenging for contemporary TCM.

However, interestingly, if TCM can indeed successfully enter the diabetes field, the market value of diabetes might gradually shrink.

Because in treating this disease, TCM doesn’t generate as much medical expenditure.

"The internal and external treatment method only addresses the symptoms, not the root cause. For TCM to firmly establish itself in the diabetes market, it still needs to enhance itself; after all, treating diabetes requires more TCM practitioners capable of differential diagnosis and using the White Tiger Decoction."

"I plan to shift the development focus of the hospital in the next step."

After witnessing the joint treatment planned by Ying Deshuang, Lu Jiu had his mindset broadened.

"Oh? Which area will be the focus?" Peng Yan asked curiously.

Lu Jiu said, "I want to transform our hospital into the Huangpu Military Academy of the TCM world. I intend to use our current model to train more TCM practitioners!"

In the end, promotional tactics are just techniques, and while they can be employed, one shouldn’t lose sight of the fundamentals. Fundamentally, there need to be more TCM practitioners.

Once the lifestyle model is controlled by Lu Jiu TCM Hospital in Jianghan, it will become a naturally fertile ground for TCM to thrive.

If the culture of TCM is pervasive here, with adults and children alike being firm believers, and there are a plethora of high-quality medicinal herbs, and the TCM practitioners are the nation’s top-tier, imagine what it would be like for a person aspiring to study TCM who comes here to have access to the best patients, the best teachers, and the best TCM education model, and studies diligently for three to five years?

Peng Yan’s eyes widened.

The Huangpu Military Academy of the TCM world?

You dare to dream big!

Yet, why does it sound so invigorating?

...