Chapter 457 - 173: The New Year’s Sale Ends in Success, Time to Pick Up the Car_2
Even though Zhang Baisheng is an Old Smoker, he wouldn’t be smoking so much if it weren’t for encountering something very tricky.
Through the rise of New Era, he could see that the opponent was a master at playing the game, and he was already very wary. He just didn’t expect this rival to be even more formidable than he imagined.
His son absolutely didn’t incite the media to criticize New Era for plagiarism—this show was clearly self-directed by the opponent. He had used a similar reverse thinking approach when removing posts from the BBS of the Polytechnic University some time ago.
However, this method wasn’t exclusive to him; others could play it well, even surpassing him.
The plagiarist turned the tables and attacked the original, maximizing the show’s effect, immediately stirring up public opinion and indignation, pushing his son’s digital store into the spotlight, while New Era, as the victim, benefited greatly and gained fame.
Brilliant, truly brilliant!
Decisive and ruthless!
Either don’t make a move, or if you do, hit hard without holding back!
What surprised Zhang Baisheng more was that New Era even released a book under the name of the company!
From preparation to publication, a book takes at least six months, even at the fastest!
In other words, shortly after the New Era Zhejiang University branch used those phrases for marketing, they likely contacted a publisher!
They had long planned to secure the content copyrights of this important marketing tactic, leaving no chance for others to fully imitate it without consequences.
At that time, New Era had already anticipated followers and began to take precautions!
This foresight looks very far ahead!
Faced with such an opponent, he couldn’t think of any way.
He pulled out another cigarette, just about to light it with a lighter, when Wei Hongling snatched it away.
Mrs. Zhang complained, "Old Zhang, say something, take a stand, what’s with just smoking endlessly?"
"I’m not a god; I can’t come up with a solution just because you say so. Do you have any idea how troublesome this matter is?"
Zhang Baisheng snapped, slamming the table hard: "How many times have I said, take it easy and don’t overdo it. It was okay to copy the model, and referencing the marketing tactics wasn’t impossible either, but those phrases Yuanhang printed on the gifts weren’t changed a single word, and so many were borrowed—it blatantly shows no regard for the other side. If they’re enraged and hold such obvious leverage, who else will they target?"
The mother and son stood abashed, being scolded.
"Even if Yuanhang was a bit wrong, New Era could have given us a heads-up; things can be negotiated. After all, we are people of status; if not us, they have to consider our influence!"
Wei Hongling remained very dissatisfied.
"Who do you think you are? The whole Lin’an has to respect you?"
Zhang Baisheng’s eyes bulged like bronze bells: "Last time those posts warning us appeared on the Polytechnic University forum—it was a civil approach before the tough one. If you’d just given up on those gifts earlier, there wouldn’t have been any problem. But you just wouldn’t listen, unwilling to part with the little money, and now look! They’ve blown the situation up, openly defying you, and if I step in now, not only will it be futile, but I might also lose my position!"
Even though his son was just the behind-the-scenes boss, the media is all-pervasive. If they managed to link him and the digital store back to him, it would be even more troublesome, so Zhang Baisheng felt very vexed.
"This matter has no solution; we can only wait for it to settle down after it ferments."
Zhang Baisheng suddenly stood up and stormed out.
A son causes trouble for a father, a lover for a husband—neither of them is considerate. He was troubled too, might as well treat it coldly and avoid seeing or thinking about it.
The mother and son exchanged glances.
Zhang Yuanhang looked distraught.
If even the all-capable old man was unwilling to intervene, then his career might very well end, like being killed before even starting a conquest!
...
A week later, the New Year promotion ended successfully.
Of course, it was only perfect for New Era.
The sales numbers for all five branch stores were excellent, and the hype went viral, becoming widely known, and the reputation of New Era in Lin’an grew louder and louder.
"Leader in the digital field market innovation model in colleges" "A conscientious company enthusiastic about campus public welfare" "Vibrant and incredibly promising"...
These were the new labels New Era gained, reaping massive rewards.
As for New World on the other side, it endured hardships this New Year, facing daily public criticism and doubt, from top to bottom, the entire team was demoralized, with problematic accounts and widespread internal and external issues, thrown into chaos.
Having been exposed as a plagiarist and turning the tables on the original, it stirred up a huge debate on the Polytechnic University BBS, where its reputation turned foul and was despised by many.
How dare a counterfeit store falsely accuse the genuine one?
This complex business battle was beyond the comprehension of simple-minded college students.
In fact, New World never criticized the original, but no matter how it was clarified, people just wouldn’t believe it.
In Lin’an, only two digital stores operated this model; if not you, then who?
Could New Era have attacked itself?
Even Vice Director Luo of the Polytechnic University didn’t dare to step in and ask the forum moderators to delete the posts—the power of public opinion was like a flood, unstoppable. The matter had escalated to a scandal, and maintaining distance to protect oneself was the right course.
So even with more posts cursing New World on the forum, Vice Director Luo could only pretend not to see them, despite Zhang Yuanhang blowing up his phone—it was useless.
