Reborn: I'll Never Fail My Childhood Sweetheart Again

On the next morning, after having breakfast, on his way to the digital store, Su Zelin bought a few newspapers at the newsstand by the campus road.

Su Zelin rarely read newspapers, but it’s not that he wasn’t concerned about current events; on the contrary, he had to stay informed daily.

After all, the key to making money might be hidden in the news, and upon noticing it, he might unlock yet another lucrative avenue.

However, with the rapid development of the internet, the convenience and speed of online news have surpassed that of newspapers.

Yet, today, he broke from his norm and bought several copies at once.

The Zhejiang Daily, Lin’an Daily, Qianjiang Evening News, City Daily Talks, Technology Times...

All of them are local newspapers known for their speedy news updates.

Su Zelin first opened the Zhejiang Daily, skimmed through the titles on the first page, continued to the second page, and then his eyes lit up.

He found a report related to New Era.

Being featured in this newspaper was actually a pleasant surprise, as it wasn’t initially part of the plan.

Because the Zhejiang Daily is the Party newspaper for the provincial committee, with a huge circulation, and it is the most trustworthy and influential mainstream print media in the province.

It is directly under the Party committee, so you can’t just stuff money in to get featured, so whether others are willing to write about you depends on fate.

Fortunately, his luck wasn’t bad.

Of course, it wasn’t just luck.

Back in the day when drafting the corporate plan for New Era, Su Zelin paid great attention to maintaining a positive image.

For instance, most of New Era’s student employees were from low-income backgrounds, receiving a well-paying part-time job in a good environment, changing their difficult situations.

Also, New Era provided low-cost leasing opportunities for seniors who couldn’t afford a computer, with rents only half of those from other computer shops, and no deposit required—only a copy of their ID and student card, helping these graduates complete their graduation projects smoothly.

Later, New Era even established scholarships for diligent and high-achieving students from financially disadvantaged backgrounds.

Furthermore, it actively sponsored student unions to conduct various meaningful campus activities, be it cultural evenings or sports meets, and appeared in many other campus events, having recently publicly promised to sponsor the student union at least ten thousand yuan annually for campus activities.

In summary, since its founding day, it seemed to be passionate about various campus charities, appearing as a refreshing and positive influence among enterprises.

It was precisely for this reason that Su Zelin managed to successfully convince Dai Chuangxing, Zhou Fuliang, and the relevant leaders from Lin’an University, Zhejiang University of Technology, Xi Shi Normal University, and Electronic Technology University.

If it were just purely business-oriented relationships, Su Zelin wouldn’t have passed the test with Dai Chuangxing.

Not everyone is without principles, after all, others are intellectuals and have at least the most basic principles.

It was precisely due to this positive image that New Era got the opportunity to be featured in the Zhejiang Daily, even on the second page, which was quite a significant exposure.

In the article, the editors generously praised this young enterprise, stating that New Era’s model courageously broke conventional norms, was innovative, held great potential, and rapidly opened five branches in a short span. Moreover, it emitted positive energy, rooted in universities, never forgetting its original intent of making money from students and giving back to them, portraying it as a conscientious enterprise worthy of emulation.

As he continued going through other newspapers, almost all the municipal-level public and private dailies had coverage.

However, the titles from public dailies were quite formal and didn’t sensationalize, while the ones paid by private dailies were rather exaggerated.

"Shocking! A large digital store hidden within Lin’an University!"

"Ultra-affordable campus computers, students from Lin’an’s five universities are in luck!"

"Triple attack, five-star glowing! Discussing the fast expansion tactics of a chain computer store!"

"..."

However, despite their exaggeration, compared to later sensationalist online media headlines like "Xiaoli and girlfriend broke up, just because she was too demanding," they were still far behind.

After all, as a physical print media, they had some standards and lower limits, and couldn’t write content irrelevant to the headline just because they got paid.

After flipping through the newspapers and reading the relevant content, Su Zelin smiled.

He was very satisfied. This New Year’s promotional effect was better than he’d imagined, especially getting featured in the Zhejiang Daily, which was an absolute gain.

Besides that, a few local television stations also covered it in yesterday’s evening news.

Of course, the Lin’an local forums and major university BBSs couldn’t be ignored either; currently, the internet serves as a very good and cheap promotional medium, no need to pay other people. You just let your employees do it when they have free time. Nowadays, even hiring might not cost five mao per line, many employees are willing to do this work for just one mao per line, so Su Zelin absolutely had to make good use of this tool.

In fact, throughout New Era’s ascent, it has always been closely tied to online marketing. When the financial college store first opened, they created a buzz on the college’s BBS.

And, of course, there were those quote-style promotions that nearly turned the Zhejiang University store into a viral spot, essentially a product of the collective wisdom of future netizens.

But Zelin didn’t feel guilty about benefiting from the wealth of knowledge of the future.

For someone reborn, if you didn’t take any of the future’s advantages, what’s the point of being reborn?

Besides, the vast wisdom of netizens is endless; once you’ve used those golden lines, new ones will naturally emerge.

...

As soon as he walked into the digital store, he saw Liu Wanyin.

It wasn’t yet opening hours for business, but the employees had already arrived and started working.