Reborn: I'll Never Fail My Childhood Sweetheart Again

Kang Baohong felt even more assured upon hearing this.

Turns out it’s just a rookie after all.

After all, not every young guy is as exceptional as our boss, being sharper than seasoned veterans at just eighteen.

"No wonder he’s bold enough to copy, turns out he has some backing!"

"In a university setting, it’s common to have some connections to get land approved for building a store comparable to New Era’s."

Brother Xiao Yang wasn’t surprised.

Su Zelin added, "He can copy our model, but there are some things that belong exclusively to New Era, and we can’t let him copy those casually. For example, the golden phrases printed on the fans during the opening marketing event of the Zhejiang University branch are a crucial part of our brand culture!"

Kang Baohong cautiously said, "His face is quite thick. If he copies those lines and markets in the same way, what should we do?"

"That’s indeed a problem; suing for infringement would be tough."

Yang Fen frowned.

"No need to sue him, and we can strike first to make him not dare to copy!"

Su Zelin was confident.

"How?"

The two of them quickly asked.

"It’s simple. Go to the tech department, find a couple of professionals, apply for some small accounts, and before that store opens, post a topic on the Tech University BBS about our golden phrases. Create a few threads to post them all, and occasionally bring them to the top. The main thing is to make the Tech University students know these phrases come from New Era!"

"If he dares to copy, people would have already seen it, and the effect wouldn’t be as good. He might even be called out for plagiarism by the Tech University students, and his reputation will suffer. So, I bet he won’t dare to do it."

After pausing, Su Zelin continued, "If he can come up with that many similar phrases for marketing, then I have nothing to say. That’s his skill, and I might even give him a thumbs up!"

Those golden phrases were a collection of wisdom from future netizens, so Su Zelin wasn’t worried at all.

"Impossible. If he can come up with dozens of phrases like that, I’ll concede!"

Kang Baohong chuckled, "Boss, your move is really brilliant. This way, he can’t completely copy it! I’ll find someone to take care of it as soon as possible!"

"No rush!" Su Zelin decisively said, "Wait until that store is about to open to stir things up on the Tech University BBS. It’s not too late then!"

"Why? Isn’t it better to do it earlier?"

Kang Baohong was puzzled.

"No, we need to time it right. If you stir things up on the BBS too early, the buzz will have peaked by the time the store opens, and the effect will be greatly diminished. It’s best to wait until they’re about to start the marketing activity, then we strike, maximizing the effect! Now, will they hand out their promotional items or not?"

Su Zelin’s casual words made Yang Fen and Kang Baohong’s jaws drop in awe.

Damn, that’s ruthless!

First, create the best effect, then that batch of promotional items might become useless, losing thousands of yuan for nothing—killing two birds with one stone!

The rival who tried to follow in their footsteps would get a rude awakening.

"Amazing, Boss, your move is skyscraper-high!"

Kang Baohong gave a thumbs up.

Such a wicked... brilliant idea, why couldn’t I think of it?

Brother Xiao Yang wiped off his sweat, realizing how deviously meticulous this guy was. Anyone going up against him might not even know how they lost. Luckily, he’s a business partner, not a competitor!

Su Zelin smiled.

In the future business wars, deception and cunning were endless. In fiercely competitive fields, even a little naivety would mean survival was impossible.

Seeing so many strategies, this was just a small trick for him.

"There’s more good news. Last semester, I found a publisher in Lin’an to publish a book under New Era’s name, titled The True Meaning of Youth: 500 Inspirational Sayings. The publisher says it will be out next month."

Su Zelin leisurely said, "Once this book hits the market, anyone extensively using our phrases commercially will be infringing copyright, and suing will be easy!"

"Publish a book? Wow, that’s impressive!"

Kang Baohong was excited.

In his view, those who can print their thoughts into words are quite talented.

"Haha, Baohong, publishing isn’t as difficult as you think."

Su Zelin explained with a laugh, "There’s something called self-publishing. As long as you have money, you can cooperate with any publisher if the content isn’t illegal or too poor to damage the publisher’s reputation; getting published isn’t a problem."

The publisher thought those phrases of Su Zelin’s were quite good, and these kinds of inspirational youth books were selling well, with a decent audience.

Moreover, since he claimed it was self-publishing, the publisher bore no profit or loss risk, so a casual discussion sealed the deal.

Su Zelin wasn’t hoping for a bestseller; the main goal was securing copyright for the phrases, making them part of New Era’s brand culture. If the book sold well enough to promote the digital store, that would be perfect.

Even if the worst-case scenario was not selling at all, as long as the copyright was secured, it didn’t matter if the book didn’t make money—even losing a little was fine.