Chapter 812 - 813: Infinite Hope
Nianyang raised an eyebrow, having to admit that Li Dongnan truly lived up to being Li Tingyan’s older cousin, with such sharp insight.
Indeed, cosmetics may not be hot right now, but in the future, they’ll be adored by millions of women. After all, which sophisticated young person doesn’t have a few bottles of Immortal Water?
Blinking her eyes, Nianyang smiled and said, "Sister-in-law, Brother’s idea is very spot-on. The cosmetics business is really profitable. As long as you take the right path, making money is certain."
Zhang Yun sensed something, "Yangyang, do you have any ideas?"
She knew that Nianyang had a broad vision, and seeing that Nianyang seemed to have a plan, it instantly filled her with endless hope.
Nianyang rubbed her fingers together and slowly shared her analysis of the current trend in cosmetics with her, concluding,
"Sister-in-law, you and Brother are aiming for the mass market, but cosmetics are too expensive, and not many people can afford them. Many simply don’t want to spend that much, so I suggest you switch to skincare products."
"Skincare?"
"That’s right." Nianyang’s eyes sparkled as she said brightly, "Sister-in-law, think about it, what’s selling best right now? Isn’t it Dabao and Snow Cream? They moisturize the skin and only cost twenty yuan a bottle, so they’re affordable, which means a lot of people buy them and the market is quite good."
Zhang Yun interrupted, "But there are too many sellers, everyone buys from the old Shang Family. Even if we switch to that, we won’t be able to sell."
"I know, I’m just giving you an example." Nianyang said with a cheerful smile, "Why do those skincare products sell well? Is it only because they’re cheap? No, that’s not it. Just like your cosmetics store, people choose well-known brands to feel reassured, so you need to create your own brand."
"Create our own brand?" Zhang Yun was stunned, feeling a surge of enthusiasm in her heart, spurred on by Nianyang.
"Exactly. Right now, most mass-market skincare products are face washes, snow creams, and Dabao—all have their brand logos. Since these products are used on the face, women are very careful to choose trusted brands. However, trusted brands are already dominated by others, so if you want a piece of the pie, you can only do so by creating your own brand to achieve long-term success."
Zhang Yun’s eyes were eager, "What you’re saying makes sense, but we can’t think of anything. Could you give us some advice?"
"Sister-in-law, how’s the market for soap right now?" Nianyang asked.
Zhang Yun replied, "It’s just average. People use soap to shower, and a ten-yuan bar lasts a long time. At most, you can sell them at a street stall; it’s really hard to make money off this."
Nianyang smiled slyly, "Well, what if the soap was meant for washing your face?"
Zhang Yun was surprised, "Soap for washing the face? How is that possible..."
Nianyang put on a mysterious smile, "Why not? What if there was a soap that could not only be used for your face and body but also had skin-nourishing, whitening, and acne-removing effects? Some soaps could even help with sleep when used for foot soaking, and they work better than those foreign face wash and toner brands, all at the price of Snow Cream. Wouldn’t they sell like hotcakes?"
Zhang Yun was dumbfounded, mumbling, "That’s unbelievable. Could there really be such miraculous soap? I’ve never heard of it, but if it exists, it might just sweep the nation. Who would want to buy those expensive face washes then?"
