Chapter 210: Episode 210: Working Overtime, Extra Amount, No Extra Charge
Fortunately, the contract Zhou Xueyin and Bai Luoran had signed was still valid, so the newly in-charge Yuan Weicheng didn’t dare to strut too much and just stuck to the rules.
However, when it came to choosing accounts, he was particularly crafty, selecting accounts with low activity, poor stickiness, and even those that were mismatched, to present Zhou Xueyin’s content submissions to.
"Damn, is Yuan doing this on purpose? Using a male account to feature makeup products? To promote women’s clothing combinations? Is he out of his mind?" Zhou Xueyin vented at her desk, looking at the severely declining performance of the past few days.
"I asked the person coordinating with them why they would arrange it like that, guess what they said?" Song Yantong complained, "They said it was ’differentiation,’ to attract some of the peripheral fans from their accounts. They also claimed that all the traffic that could be directed from the larger accounts has been sent our way, and now it’s all about ’niche differentiation.’"
"I say to hell with niche differentiation! Playing these tricks on me... Our content is completely different from theirs; the fans we attract wouldn’t be the same demographic. Are they really that afraid of us stealing their business? So petty..." Zhou Xueyin cursed Yuan Weicheng.
"But Yinyin, our biggest account has already surpassed 500K followers. Even if we don’t rely on them for promotion, can’t we just operate independently?" Liu He asked, looking puzzled at Zhou Xueyin.
"We’re actually operating independently now. The accounts I occasionally send to you guys to share content from are just small orders we’ve taken on... The problem is, just circulating content among these few accounts easily leads to a high overlap of fans, which is not conducive to getting more orders... So even though they’re being so sneaky, we still need their promotion. When the contract expires, I can always talk to another account group..." Zhou Xueyin felt quite helpless about the situation.
After all, the other party was being paid and thus called the shots; whatever they said went. This side had to comply without complaint, or it would be a dead end.
"However... Now that Bai sister has sold the company, we don’t have to save them any face. Let’s get the generic accounts going! Those half-dead accounts that just can’t pick up traction, good, let’s transition them to general accounts and post everything! The previously reserved ’What to Eat Today’ account can be activated now!" Zhou Xueyin arranged for the forthcoming work tasks.