Chapter 208: Episode 208: A Successful Weibo Marketing Event
Wei Jingzhu’s words suddenly made Zhou Xueyin see the light.
Since she was a Weibo operator, what did she have to fear? Contract first, money first, what else to use for start-up capital to expand? What about paying salaries and bonuses at the end of the year?
"I just love you so much!" Zhou Xueyin pulled Wei Jingzhu’s face over and kissed him hard, "I’ll sign the contract with Barbour tomorrow!"
The contract signing process went very smoothly. Chen Yue didn’t have many demands, only hoping that the content of the official account could be of high quality, with just the images needing to be beautified.
Even the most troublesome certification issue wasn’t their responsibility.
"Xiaozhou, I’m not going to lie to you, personally, I wasn’t keen on opening this social media account," Chen Yue said with reluctance, "but the headquarters insisted we should have one. I was out of options, they said having this account would aid in brand promotion. So, I’m counting on you to help us operate it."
"No problem, leave it to us. Actually, Weibo promotion is more effective than traditional websites. Let me give you an example..." Zhou Xueyin explained in detail the emotional topic campaign they designed the last time to Chen Yue.
"Can it really have such a powerful reach?" Chen Yue looked at her, surprised.
"This is really nothing. The trending comments list changes every day. All sorts of content make it up there. As long as content is popular and recognized, it has a chance of making it onto the trending comments list!" Zhou Xueyin confidently stated.
"No wonder... no wonder our competitors also opened a Weibo account. Xiaozhou, you have to manage it well for me! This year’s KPI even includes a part for social media outreach... it’s getting harder and harder," Chen Yue said with a headache.
"It’s not too late to enter the game now! Don’t worry, we will definitely manage the account well for Barbour!" Of course, she didn’t say the latter half out loud, "as long as the funds are in place."