Chapter 203: Episode 203: One-on-One Teaching with Hands-On Guidance on Microblogging
Zhou Xueyin felt there was something off when she received the content Liu He had submitted; there was an inexplicable dissonance, an odd sensation of not fitting into the world of Weibo.
"Xiaotian, are you there? I think it’s necessary to ask your company’s Weibo editor-in-chief to train our editors," Zhou Xueyin left a message for Chen Yitian.
"Huh? Sister Zhou? What happened?" Chen Yitian was at a loss.
"Take a look at the Weibo posts our editors made..." Zhou Xueyin sent over the Weibo posts Liu He had put together. They appeared to be the cream of the crop with the highest number of shares.
"Hmm... It’s a bit subtle haha, it feels like they are still using the way of managing forum socials, on Weibo. Actually, there’s no need to fill up all 140 characters. Weibo is just about simply sharing thoughts through pictures," Chen Yitian explained to Zhou Xueyin succinctly.
"Could you speak with Sister Bai, and send someone to my company for training tomorrow... It’s not just for one account; we all need it," Zhou Xueyin added with a crying face emoji.
"No problem, Luoluo also mentioned indeed you guys need some training!" Chen Yitian affectionately mentioned Bai Luoran.
The next day, Chen Yitian brought the editor-in-chief, Zheng Huding, to Zhou Xueyin’s company to conduct a specialized training session for the editors on how to create a qualified Weibo post.
The training was actually quite effective. Through practical application, the previously verbose and complicated copy became simple, clear, and succinct, with just one sentence being enough to get the point across.
Bai Luoran specially approved that the day’s training content could be used as a test case and could be reposted for free. It was also a good chance to see which types of content Weibo users preferred.
For fashion and styling, as long as the model looked good, the sharing rate was high—after all, everyone loves beautiful things.