Chapter 563 - 546 - Overseas Film and Television Rights
Nie Zhan said, "Given the quality of this film, its overseas release should also be pretty good."
While the film might flop in Europe and America, it’s likely to be popular in the countries of Southeast Asia.
Lu Jiaxin said with a smile, "Now three theaters all want to buy the overseas distribution rights, and I’ve asked them to bid. I’ll sell to whoever offers the highest price."
"I won’t sell for less than 5 million greenbacks."
"My target is 10 million greenbacks."
Lu Jiaxin’s target for the overseas film rights to Gambling God was 10 million greenbacks, and since it was an outright sale, she felt the price was not high. However, the highest bid from the three theaters was from Jiahe, at 9 million greenbacks, and they were not willing to go any higher.
Tian Pengyu said, "Boss, this price is already very high. Many films from Hong Kong don’t even make their money back when released abroad, and no one can guarantee their box office success."
Last year’s Legally Blonde, which Princess Bao was only willing to offer two million greenbacks for, did not receive a bid from Jiahe. It was obvious they were not optimistic, and Lu Jiaxin, feeling it would be a loss, did not agree to sell. The overseas film rights are still in the hands of Wanjia Film and Television.
Lu Jiaxin pondered for a moment and then agreed. Although she knew that Jiahe would definitely profit from the outright purchase at 9 million greenbacks, others did not know that. To a company like Jiahe, even the internal estimates probably considered this price high, entailing a significant risk. As for her, she didn’t want to drag things out.
Tian Pengyu was very pleased to see her relent. The domestic box office gross for the movie in Hong Kong was projected to be 35 million, whereas the overseas rights amounted to 70.20 million (fixed exchange rate of greenbacks to Hong Kong Dollars at 1:7.8). Those 35 million would still have to be split with the theaters, but the proceeds from the overseas rights would go entirely to the company.