Chapter 815: If CEO Chu Had Made This Decision, There Had To Be A Good Reason (II)
Shang Ziliang brought the conversation back on track and said seriously, "Raising disciples with both strong cultivation and good character isn’t something that can be done overnight. It would take at least a generation and over ten years."
"No need." Chu Liang shook his head. "I have an idea. Is the event Male and Female Cultivators, Charge Forward still running?"
"It’s still running," Shang Ziliang replied. "It’s become a regular event at the Red Cotton Peak. Every day, a sizable crowd gathers for the event, at times surpassing even the number of shoppers in the marketplace. The moment news spread about shutting it down, complaints flooded in."
Previously, to stimulate short-term talisman consumption in the world of immortality, Chu Liang devised this obstacle challenge event. Contestants who reached designated checkpoints would earn rewards, while those who failed would be sent tumbling into the sea of clouds below.
The obstacle challenge became wildly popular, attracting hundreds of cultivators daily from the South Sea and beyond. Even more people gathered just to spectate, as watching others struggle and embarrass themselves seemed to be a constant source of amusement.
The event Male and Female Cultivators, Charge Forward was originally launched to help the Talismanic Sect establish itself in the market. Now that their products were widely accepted, additional promotion was no longer needed.
Huan Leisheng’s statement at the Assembly of the Divine Nine and Terrestrial Ten had now become reality. The Talismanic Sect took the perfect chance to cut prices, unintentionally gaining a massive edge in the market over traditional handmade talismans.
With its mission accomplished, Red Cotton Peak no longer needed to spend money keeping the event going, so Chu Liang decided to shut it down. However, as soon as the news got out, the public erupted in protest.
Red Cotton Peak still had room for improvement compared to Taotie City at its peak. While its trade and business had grown beyond its predecessor, it was still lacking in entertainment. Taotie City had everything, from gambling to all kinds of vices. However, bringing those things to Mount Shu was out of the question. Otherwise, Lin Bei would have achieved his dream.
An event like "Male and Female Cultivators, Charge Forward" was the perfect way to keep visitors entertained. Those who came to Red Cotton Peak to buy and sell things could also stop by to watch the excitement, which greatly boosted visitor retention. Some even traveled to Mount Shu just for the spectacle, enjoying food, drinks, and shopping along the way.
The show had become a highly anticipated pastime for the cultivation world.